Vengo, a provider of digital kiosk technology, has launched its digital-out-of-home media platform for retail marketers and advertisers, partnering with National Entertainment Network, a national entertainment kiosk provider, according to a press release.

Vengo will integrate display screens running its digital media platform with NEN gaming devices, giving brands another way to deliver their messages to consumers at the point of sale across a network of thousands of grocery and retail stores and restaurants.

This partnership serves as the initial expansion of Vengo’s media platform beyond its own network of over 1,400 interactive kiosks, with upcoming extensions to many new devices, screens and kiosks to drive place-based advertising — connecting brands with consumers on-the-go around the world.

“NEN operates more than 45,000 gaming and vending machines nationwide across 15,000 retail, grocery and restaurant locations, and is continuously innovating new ways to engage consumers,” Jim Sevalt, NEN president, said in the press release. “The addition of a media network is a natural extension.”

NEN’s new subsidiary, Digital Claw, focuses on identifying digital opportunities that can expand their gaming business beyond their machines.

“Digital advertising is a pillar of our digital growth strategy because it will integrate with other digital initiatives we are bringing to our grocery, restaurant, and retail clients, which have now been proven to drive consumer engagement and increase revenue,” Adam Kamenstein, president of Digital Claw said in the release.

Photo courtesy of Vengo.