Video streamers are beleaguered—however they’re piling into dwell sports activities. In December,


Alphabet


YouTube TV received rights to the NFL Sunday Ticket franchise for roughly $2 billion a season. Alphabet joins


Amazon.com


(Thursday Night Football) and


Apple


(Friday Night Baseball) in big-ticket performs.

Variety Intelligence Platform estimates the worth of U.S. TV and streaming sports activities rights at $26.6 billion this 12 months, 75% above 2015’s stage. The excessive value tags have induced


Netflix


co-CEO Ted Sarandos to say there’s no path to profitability in “renting big sports.” Instead, Netflix has appeared into broadcast rights for professional tennis and a stake within the World Surf League, The Wall Street Journal has reported.