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MANGALURU: NTT Ltd, the official technology partner to Amaury Sport Organisation (ASO) said that it will bring the Tour de France 2020, an annual multiple stage bicycle race in France to fans through innovative technology, which will allow them to watch the race from their homes in a unique way and be part of a ‘global stadium’ experience.
Due to the impact of Covid-19, 70 remote NTT employees will operate from five continents to support the three-week-long race that takes place from 29 August to September 2020.
NTT has developed a ‘Virtual Zone Technique’ that brings together different technologies to deliver its Tour de France services remotely for the first time. This will keep staff safe while supporting the running of the race and providing an enhanced experience for fans.
To create a digital ‘global stadium’ for fans who can’t be at the roadside this year, NTT and ASO. have made use of their advanced, real-time, data analytics capabilities. Live data and analytics will be featured across multiple channels including a brand new Augmented Reality Data (AR) app. For the first time, this will allow fans to appreciate the scale of the event in 3D from their home. With an unprecedented view from the sky, they will see the riders among the mountains, valleys, rivers, and lakes, and have access to interactive live data on the race whilst feeling like they’re actually viewing the race from a helicopter.
NTT Ltd. and ASO will provide new data insights and visualizations as part of the live television broadcast. The data shared across the @letourdata channel will allow fans to keep up to date with what is going on with the race, even if they’re on the move. It will also provide deeper insight into how the cyclists are performing, their team strategies, and predictions from the #NTTPredictor.
Gamification of the race through ‘Tour de France Fantasy’ will enhance the experience for fans, with machine learning predictions provided by #NTTPredictor at every stage. Further, The Tour de France Race Center, the live-tracking platform has been completely re-developed to enhance the user experience, and leverage cutting edge cloud platform services. Race Centre 2.0 provides a second screen experience, showcasing key race data, live rider telemetry, and other insights including race predictions and race commentary.
Ruth Rowan, Chief Marketing Officer, NTT Ltd. said: “This is not just a first for the Tour de France, but a first for sport; everything we would previously have done physically has been moved to a remote environment. Sport has the power to inspire and we wanted the public to enjoy the race this year even if they can’t be at the roadside. Innovation means fans will see the race in a different way, actually, get closer to the action and more people than ever before can enjoy it safely.”
For its 40,000 employees, NTT Ltd. has also launched its Tour de France Hackfest – a competition where anyone from across the business can suggest future innovations for the race in support of creating the largest connected stadium in the world. The initiative encourages employees to think differently and celebrates the company’s innovation culture.
Due to the impact of Covid-19, 70 remote NTT employees will operate from five continents to support the three-week-long race that takes place from 29 August to September 2020.
NTT has developed a ‘Virtual Zone Technique’ that brings together different technologies to deliver its Tour de France services remotely for the first time. This will keep staff safe while supporting the running of the race and providing an enhanced experience for fans.
To create a digital ‘global stadium’ for fans who can’t be at the roadside this year, NTT and ASO. have made use of their advanced, real-time, data analytics capabilities. Live data and analytics will be featured across multiple channels including a brand new Augmented Reality Data (AR) app. For the first time, this will allow fans to appreciate the scale of the event in 3D from their home. With an unprecedented view from the sky, they will see the riders among the mountains, valleys, rivers, and lakes, and have access to interactive live data on the race whilst feeling like they’re actually viewing the race from a helicopter.
NTT Ltd. and ASO will provide new data insights and visualizations as part of the live television broadcast. The data shared across the @letourdata channel will allow fans to keep up to date with what is going on with the race, even if they’re on the move. It will also provide deeper insight into how the cyclists are performing, their team strategies, and predictions from the #NTTPredictor.
Gamification of the race through ‘Tour de France Fantasy’ will enhance the experience for fans, with machine learning predictions provided by #NTTPredictor at every stage. Further, The Tour de France Race Center, the live-tracking platform has been completely re-developed to enhance the user experience, and leverage cutting edge cloud platform services. Race Centre 2.0 provides a second screen experience, showcasing key race data, live rider telemetry, and other insights including race predictions and race commentary.
Ruth Rowan, Chief Marketing Officer, NTT Ltd. said: “This is not just a first for the Tour de France, but a first for sport; everything we would previously have done physically has been moved to a remote environment. Sport has the power to inspire and we wanted the public to enjoy the race this year even if they can’t be at the roadside. Innovation means fans will see the race in a different way, actually, get closer to the action and more people than ever before can enjoy it safely.”
For its 40,000 employees, NTT Ltd. has also launched its Tour de France Hackfest – a competition where anyone from across the business can suggest future innovations for the race in support of creating the largest connected stadium in the world. The initiative encourages employees to think differently and celebrates the company’s innovation culture.
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