Warner Music India Pvt. Ltd (WMI) and digital entertainment and technology company JetSynthesys have struck an exclusive strategic partnership.

According to a statement, the partnership will entail licensing and acquisition, artist management, event management, original content creation across music, short videos and films, along with mobile gaming and esports.

JetSynthesys is a part of the JetLine group, a packaging, manufacturing and textile company whose roots go back to the 1930’s in Bangkok, Thailand.

JetSynthesys has operations in India, MENA, SE Asia and the US.

JetSynthesys’ digital entertainment venture, Global Music Junction, has 2.26 million YouTube subscribers.

“The association with JetSynthesys not only helps us bolster the music space in India but also gets dynamic high-interest verticals like gaming and esports into our fold.”

Jay Mehta, Warner Music India

Jay Mehta, Managing Director, Warner Music India, said: “In a short space of time Warner Music India has already made big strides in the market and with the backing of the Warner Music global network we can see potential for even more domestic and international success.

“The association with JetSynthesys not only helps us bolster the music space in India but also gets dynamic high-interest verticals like gaming and esports into our fold.”

“India is one of the strongest emerging markets globally when it comes to entertainment, and I’m delighted with the progression of Warner Music India since its launch last year.”

Alfonso Perez-Soto, Warner Recorded Music

Alfonso Perez-Soto, President Emerging Markets, Warner Recorded Music, said: “India is one of the strongest emerging markets globally when it comes to entertainment, and I’m delighted with the progression of Warner Music India since its launch last year.

“JetSynthesys has also shown remarkable growth in the last few years, they have a keen understanding of the Indian market and hold incredible technical proficiency.”

“Through this partnership, we also aim to bolster our offerings at JetSynthesys’ Global Music Junction, taking it to the next level.”

Rajan Navani, JetSynthesys

Rajan Navani, Vice Chairman & Managing Director, JetSynthesys, said: “We are excited to join forces with Warner Music India and become their partner for the Indian market.

“With a strong pulse over the changing consumer preferences and behaviour when it comes to entertainment, together we aim to strengthen the ecosystem and contribute to the proliferating industry by catering to the rising demand for newer entertainment avenues.

“Through this partnership, we also aim to bolster our offerings at JetSynthesys’ Global Music Junction, taking it to the next level.”

“Through this association and capital infusion, we aim to build the ecosystem further, strengthen existing forms of entertainment and also create newer formats.

Rajkumar Singh, Global Music Junction 

Commenting on the development, Rajkumar Singh, CEO, Global Music Junction said: “The Indian entertainment industry has always been a bustling space and the pandemic has offered it a further shot in the arm.

“Through this association and capital infusion, we aim to build the ecosystem further, strengthen existing forms of entertainment and also create newer formats.

“Most importantly, this will help us make Global Music Junction an even stronger entity in the vernacular music space and also scale JetSynthesys’ digital entertainment arm further.”Music Business Worldwide