Entertainment and record label conglomerate Warner Music Group (WMG) and digital entertainment and technology company JetSynthesys have announced an exclusive strategic partnership.

With this association, JetSynthesys will be WMG’s official India partner for all things related to music label licensing and acquisition, artist management, event management, original content creation across music, short videos and films, along with mobile gaming and esports.

Additionally, JetSynthesys will invest ₹200 crore into the Indian entertainment sector over the next three years to ramp up its foothold in the space further, it said.

Perez-Soto Alfonso Javier, President, Emerging Markets, Warner Music Group said, “India is one of the strongest emerging markets globally when it comes to entertainment, across formats and verticals. JetSynthesys has shown remarkable growth in the last few years, especially in gaming and esports and digital products and platforms. They have a keen understanding of the Indian market, also bringing incredible creativity and technical proficiency to the table, and we couldn’t have asked for a better partner to strengthen our foray into the country.”

Also read: JetSynthesys acquires esports company Skyesports

“We are excited to join forces with Warner Music Group and become their partner for the Indian market. With a strong pulse over the changing consumer preferences and behaviour when it comes to entertainment, together we aim to strengthen the ecosystem and contribute to the proliferating industry by catering to the rising demand for newer entertainment avenues. Through this partnership, we also aim to bolster our offerings at JetSynthesys’ Global Music Junction, taking it to the next level”, said Rajan Navani, Vice Chairman & Managing Director, JetSynthesys.

“Warner Music Group made its official foray into India last year and we’ve been working on building our presence in the country since then. The association with JetSynthesys not only helps us bolster the music space in India but also get dynamic high-interest verticals like gaming and esports into our fold”, said Jay Mehta, Managing Director, Warner Music, South Asia.

According to Rajkumar Singh, CEO, Global Music Junction Pvt. Ltd, JetSynthesys’ digital entertainment venture, the partnership and capital infusion will help the company build the ecosystem further, strengthen existing forms of entertainment and also create newer formats.

With a concerted focus across gaming, digital entertainment, JetSynthesys has witnessed significant growth with global publishing partnerships such as WWE, Square Enix and Hollywood film Passengers and Floyd Mayweather.

Most recently, the company, in a bid to build esports at the grassroot level in India recently acquired Chennai-based Skyesports to form Jet Skyesports Gaming Pvt. Ltd.