The Kenya Tourism Board (KTB) has launched programmes and packages to faucet into the Indian tourism market.

Irene Katumo, KTB’s advertising and marketing supervisor, said at a press convention that the board intends to revive the tourism market to 50 per cent of its pre-Covid ranges.

“We have at all times been often called the house of champions. We’re saying that we aren’t simply the house of champions. We are the house of each product,” she said.

Besides the ongoing three-city roadshow, KTB representatives highlighted opportunities for partnership with Indian destination management companies, hoteliers, tour operators, and representatives from Kenya Airways.

In a presentation highlighting Kenya’s tourist destinations, they aimed to draw in India’s outbound tourism market and stressed Kenya’s appeal as a “365-day vacation spot”. 

KTB’s knowledge revealed that Indian arrivals in Kenya grew to 93.2 per cent final 12 months, from 42,159 in 2021 to 81,458 in 2022.

Representatives of the Kenyan embassy in Bengaluru and Kenya Airways revealed numerous easing of course of for Indian vacationers comparable to the power to avail vacationer visa in three days and selecting one of many 14 flights flying weekly out of Mumbai  to Nairobi.

The roadshow that started in Ahmedabad on January 30 is scheduled to wrap up in New Delhi on February 6  after the ‘Outbound Travel Mart’ in Mumbai from February 2 to 4.