The marketing campaign was launched by Congress chief Mallikarjun Kharge in Delhi

New Delhi:

When you rely on wealthy individuals, you need to comply with their insurance policies, Congress president Mallikarjun Kharge stated right now on the launch of the celebration’s Donate for Desh marketing campaign to boost funds forward of the final election due subsequent 12 months.

“It’s the first time Congress is asking people for donations for the nation. If you work only by depending on the rich people, then you have to follow their policies. Mahatma Gandhi also took donations from the public during the freedom struggle,” Mr Kharge stated on the launch occasion in Delhi right now.

#WATCH | On the launch of ‘Donate for Desh’ crowdfunding marketing campaign, Congress President Mallikarjun Kharge says, “It’s the first time that Congress is asking people for donations for the nation….If you work only by depending on the rich people, then you have to follow their… pic.twitter.com/YgLZUs5HL9

— ANI (@ANI) December 18, 2023

The Congress said in a post on X that the ‘Donate for Desh’ drive is a commitment “to champion the rights of marginalized communities, bridge disparities, and stand as a formidable opposition in opposition to a authorities favouring the prosperous”.

Congress President Shri @Kharge inaugurates ‘𝐃𝐨𝐧𝐚𝐭𝐞 𝐟𝐨𝐫 𝐃𝐞𝐬𝐡’ – Indian National Congress’ Online Crowdfunding Initiative.

Beyond a campaign, it’s a commitment to champion the rights of marginalized communities, bridge disparities, and stand as a formidable… pic.twitter.com/ArxD9fLwQl

— Congress (@INCIndia) December 18, 2023

The campaign is being launched as the Congress completes 138 years. The payment link on the Congress website prompts donors to make contributions of Rs 138 or Rs 1,380 or Rs 13,800. The donor, however, can choose to donate a different amount.

Congress general secretary (organisation) KC Venugopal, who attended the launch event, told the media yesterday that the crowdfunding initiative was inspired by Mahatma Gandhi’s historic ‘Tilak Swaraj Fund’, launched in 1920-21.

All state Congress chiefs have been asked to spread awareness about the campaign. The drive will be primarily online till the party’s foundation day on December 28, following which Congress volunteers will go door-to-door for contributions of at least Rs 138.

The Congress had launched an outreach-cum-crowdfunding campaign in 2018, ahead of the last Lok Sabha election, but it did not gain much momentum.

A PTI report quoting Congress sources has said the party is cash-strapped and struggling to counter “the well-oiled BJP ballot equipment”. The sources said the BJP is garnering a majority of electoral bonds as the scheme is designed to favour the ruling party.

The BJP has scoffed at the crowdfunding campaig, saying those who looted India for 60 years were now out to seek funds. The ruling party also claimed that the campaign is aimed at deflecting attention from the massive cash haul from the premises of Congress MP Dhiraj Sahu.

The Congress has announced an online crowdfunding campaign. Going by their previous track record, this will turn out to be nothing but another attempt to siphon off public money and enrich the Gandhis.

Let us not forget that the Congress ‘loaned’ 90 crore rupees, received as… pic.twitter.com/UHTz6CgQlj

— Amit Malviya (@amitmalviya) December 16, 2023

“Don’t be fooled by the Congress’s lofty discuss of this crowdsourcing being impressed by Mahatma Gandhi’s historic Tilak Swaraj Fund. They will tarnish each the Mahatma and Tilak. Going by their earlier observe document, it will grow to be nothing however one other try and siphon off public cash and enrich the Gandhis,” BJP leader Amit Malviya alleged in a post on X.

“All the hard-earned cash individuals donate, in the event that they do, will go to the Gandhis, who will proceed to benefit from the good life. Worse, the transfer will probably be lowered to nothing, however one other means to solicit soiled cash, the sort Congress MP Dhiraj Sahu has been caught with,” Mr Malviya alleged, adding, “Don’t ‘Donate for Dynasty”.

Income Tax department’s raids against an Odisha-based distillery firm owned by Mr Sahu’s family and linked entities have found a cash mountain of over Rs 351 crore, prompting the BJP to target the Congress. The Congress has distanced itself from its Rajya Sabha MP, claiming the party has nothing to do with his business.