YouTube has declared battle on advert blockers and the internet is in an uproar.

On one aspect, Reddit’s edgelords declare that when you can’t watch YouTube with out adverts, they are going to by no means use YouTube once more.

On the opposite aspect are the company apologists screaming that nothing is free and if you wish to keep away from promoting, simply pay for a premium plan.

In the center, I sit anxiously, and solely wish to watch cat movies with out advertisements which might be longer than the clip itself.

I totally perceive why folks wish to use advert blockers to observe YouTube. Have you tried it with out? It’s completely insufferable. Watching advertisements earlier than and through clips which might be only some minutes lengthy is horrible.

But I additionally perceive that YouTube can’t be run as a charity group.

As somebody who hates advertisements, I might fortunately pay to keep away from them. Great, so the answer is to subscribe to YouTube Premium?

No method.

YouTube Premium presently prices $13.99 a month and is a bloated monster of providers I DO NOT WANT. YouTube Music is included, for instance. Sure, it’s an honest music service, however I’m not going to make use of it, so why do I’ve to pay for it?

I already spend sufficient cash every month on streaming providers which have content material I wish to watch (no less than till in addition they begin interrupting movies with commercials).

What would I pay for? A easy subscription to show off advertisements, nothing extra, nothing much less. I do not know what YouTube earns per person in advert income, but when a subscription comes alongside that prices round $2 to $5 bucks, I’ll soar on it instantly.

We might name it “Premium Lite.” No wait, that already existed (in choose European international locations), however Google recently decided to kill it. It value €6.99 monthly to keep away from advertisements solely. Still too costly, contemplating that Google hardly earns $69 per person every year. And the truth that they are going to nonetheless promote my information. But a a lot better possibility than the present YouTube Premium providing.

Unfortunately, I’ve a sense that Google received’t take heed to me, so I’ll in all probability have to chop again on the cat clips sooner or later if I don’t wish to be utterly broken by promoting.

I don’t assume anybody will cease utilizing YouTube. And they’re totally conscious of that.

This article was translated from Swedish to English and initially appeared on m3.se.