The tenets of Ghetto Gastro are as follows: Be the catalyst. Empower the community. And “vibes.” For Jon Gray, one-third of the Bronx food collective, it’s simple: “We’re storytellers. We use food and experiences around food history to tell stories about culture and life.”

Along with cofounders Lester Walker and Pierre Serrao, Gray spoke during the opening night of WIRED25 about the importance of food justice, changing value systems around cooking, and the future of the culinary world in underrepresented communities. The WIRED25 honorees—part of a group of change-makers across tech, entertainment, and media—were joined by the restaurateur Gabriela Cámara, of the famed eateries Contramar (Mexico City) and Cala (San Francisco).

Informally known as the “Black Power Kitchen of Tomorrow,” Ghetto Gastro is a global enterprise headquartered in the Bronx, home to one of the highest rates of food insecurity in the country. It’s that very obstacle that fuels them to end “generational cycles of diseases” and use “food as a weapon.” Although the phrase was originally coined in the 1970s by former Secretary of Agriculture Earl Butz as a slogan to combat political unrest and the threat of communism, the saying has taken on a stronger relevance today.

Originally, Serrao said, “food is a system that’s been designed for people to be oppressed, for people to not operate at their optimum self by feeding them foods that are full of sugars and pesticides, processed foods.” Many of the leading causes of death in the United States among communities of color “are all things that we consume and put in our bodies,” he added. “By us talking about how they use food as a weapon to oppress, we use food as a weapon to arm ourselves to be ready for everything that life has to throw at us.” Ultimately, Serrao suggested, we need to be “conscious about the sourcing and what we’re consuming.”