Revenue from main ladies’s sports activities ought to cross the $1 billion threshold in 2024, marking a threefold spike from simply three years in the past, in line with a number one consulting and accounting agency.

“Women’s elite sports” — which incorporates skilled leagues around the globe and high-level newbie competitions comparable to NCAA Division I occasions and the Olympics — is on course to generate $1.28 billion in anticipated income this upcoming 12 months, Deloitte researchers mentioned in a report launched this week, outlining various 2024 financial predictions.

The $1.28 billion complete nonetheless pales compared to revenues generated by males’s sports activities.

For instance, the NFL’s Sunday Ticket package — representing only one sport in a single nation on one platform — was recently sold to YouTube for $14 billion over seven years.

But in comparison with an identical took at worldwide ladies’s sports activities income in 2021, the $1.28 billion complete marks a threefold spike, signaling the more and more excessive flooring and potential lofty ceiling of ladies’s sports activities as a shopper product, Deloitte researchers mentioned.

“The total number is interesting, the fact it’s over $1 billion for the first time — but I think the 300% number is the real story,” Deloitte’s international and U.S. sports activities follow chief, Pete Giorgio, informed NBC News on Wednesday.

“I’d love that number to be a lot bigger and I think it’s going to continue to grow.”

This previous 12 months’s nationwide semifinals and ultimate of the NCAA ladies’s basketball match drew unprecedented interest as followers tuned in to observe national player of the year Caitlin Clark, undefeated South Carolina and eventual champion LSU.

The National Women’s Soccer League not too long ago agreed to an expanded TV package deal that’ll be price $240 million over four years with matches to be proven on CBS, ESPN, Prime Video and Scripps Sports.

The WNBA season ended on Oct. 18 with the Las Vegas Aces defending their title with a Game 4 victory over the New York Liberty, in a contest that common 889,000 TV viewers. That viewers was greater than double the Game 4 viewership of final season when Las Vegas beat Connecticut for the trophy.

The new Professional Women’s Hockey League — with teams in New York, Boston, Minnesota, Montreal, Toronto and Ottawa —  is ready to launch subsequent month.

“There’s something here,” Giorgio mentioned. “The capital markets agree, the investors agree, you’re seeing it in terms of money flowing into this space.”

Anne Blaschke, an affiliate lecturer on the University of Massachusetts Boston, mentioned the rising publicity of high-level ladies’s sports activities has far-reaching implications

“When women play sports it shows them in very public ways as symbols of strength, perseverance and competitiveness in ways you don’t usually get to see women when they’re excelling at work or as parents,” mentioned Blaschke, who teaches within the American Studies Department, specializing in U.S. political tradition, gender and sports activities. 

“Sports is a very public and very exciting and we get to see people doing things that are remarkable, that very few other human beings can do.”