Michelob ULTRA turns into the primary sponsor and “official beer” of the 24/7 free community in new deal, and can be featured on its signature present GAME ON

LOS ANGELES, March 28, 2023 /PRNewswire/ — FAST Studios Women’s Sports Network, the groundbreaking, first-of-its-kind 24/7 community devoted to ladies’s sports activities is saying its first main accomplice, Michelob ULTRA, the quickest rising beer model within the nation, in a yearlong deal. The two manufacturers come collectively to extend illustration and visibility for girls in sports activities, closing the hole in media protection for these phenomenal athletes. The partnership will come to life via Women’s Sports Network’s {industry} main programming as the only level of entry for girls’s sports activities.

As an official accomplice of the community, Michelob ULTRA could have entry to the Women’s Sports Network Studio to develop franchise properties that highlight the model’s affect in ladies’s sports activities and spotlight tales of feminine athletes. The Women’s Sports Network Studio options an award-winning manufacturing workforce behind the community’s signature exhibits together with GAME ON and The World According to Sage collection that includes US Open champion surfer Sage Erikson.

 The yearlong dedication will kick off by that includes the “Michelob ULTRA Bar” on the set of Women’s Sports Network’s GAME ON spotlight present via 2023 and can proceed to return to life in quite a lot of methods all year long. GAME ON is the Women’s Sports Network signature breakout every day studio present powered by feminine voices that celebrates ladies’s sports activities for the trendy sports activities fan. From the newest sports activities information and hottest matters to essentially the most present sports-adjacent popular culture, GAME ON has its finger on the heart beat of the tendencies our viewers craves. Some latest GAME ON visitors embody WNBA star and Michelob ULTRA spokesperson, Nneka Ogwumike, hockey legend Hilary Knight, soccer legend Julie Foudy, and WNBA Commissioner Cathy Engelbert. The present is hosted by reporters and girls’s sports activities personalities Jordan Ligons Robinson and Taylor Felix. GAME ON seems nightly at 8pm ET and once more at 8pm PT.

“This is a pivotal moment in the journey of Women’s Sports Network, to align with a brand like Michelob ULTRA with such a rich history in supporting women’s sports,” mentioned FAST Studios CEO Stuart McLean. “When we launched the network as a FAST Channel last year, we envisioned working with Michelob ULTRA and together bringing women’s sports programming directly to the fans for free. We’re only getting started in the work we can do together, and I am excited for the future of this partnership.”

“Michelob ULTRA believes women’s sports fans everywhere deserve an equal experience,” mentioned Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “We’re proud to continue our commitment of supporting gender equality in sports by working with partners like the Women’s Sports Network to give more people access to the athletes and sports they love. Because it’s only worth it, if we all enjoy it.”

“The Women’s Sports Network offers a platform for female athletes to amplify their voice on a women’s only network, elevating their presence across the sports industry to bring innovative change to women’s sports. This partnership with Michelob ULTRA broadens the reach of these voices and more strongly connects them directly with their fans” mentioned Carol Stiff Women’s Sports Network Board of Advisors Chair.

The mission of the partnership is for the Women’s Sports Network to assist league companions develop visibility with 1500 hours of stay and authentic programming in 2023. Programming will embody behind-the-scenes tales inside main moments, legendary and up-and-coming athletes on GAME ON because the “fourth chair,” Athletes Unlimited Basketball Live, NCAA Women of the Year Awards Live and The World According To franchise collection providing private tales of champion athletes. The Women’s Sports Network will moreover provide league-specific digital content material throughout a number of social media platforms.

For extra info on Michelob ULTRA, go to www.MichelobULTRA.com and observe @MichelobULTRA on Facebook, Twitter, Instagram and YouTube.   

Fans are inspired to observe the continuous motion on Women’s Sports Network’s social media channels together with Twitter, Instagram, and TikTok, and go to www.womenssports.com to study extra in regards to the community.

ABOUT WOMEN’S SPORTS NETWORK

The Women’s Sports Network is a free, ad-supported, 24/7 streaming vacation spot out there on Atmosphere, Amazon Freevee, Fubo, LG Channels on LG Smart TVs, Local Now, Plex, Sports.television, Tubi, VIZIO WatchFree+, Roku and XumoPlay. Launched by FAST Studios in 2022, the Women’s Sports Network goals to advertise variety within the sports activities and leisure industries by providing viewers content material that examines feminine athletes each on and off the sphere. The Women’s Sports Network has confirmed participation from a number of prestigious organizations, together with the Ladies Professional Golf Association (LPGA), U.S. Ski and Snowboard, and World Surf League (WSL), WNBA and Athletes Unlimited with further launch companions to return.

Founded in 2021 by skilled media innovator Stuart McLean CEO, FAST Studios is powered by a workforce of skilled entrepreneurs, programmers, and media leaders. Leading the cost for the Women’s Sports Network with McLean is Women’s Basketball Hall of Fame inductee and Women’s Sports Network Board of Advisors Chair, Carol Stiff. In addition to Stiff, the Women’s Sports Network Board of Advisors contains a number of the most influential figures within the {industry}, resembling:

• Stacey Allaster, Chief Executive, Professional Tennis at United States Tennis Association
• Lindsay Amstutz, Chief Media Officer at OneTeam Partners
• Allyson Felix, 11-time Olympic medalist
• Kathleen Francis, nationwide board chair of Women in Sports and Events (WISE)
• Sophie Goldschmidt, CEO of U.S. Ski & Snowboard
• LaChina Robinson, WBNA analyst at ESPN
• Angela Ruggiero, CEO and Co-Founder of the Sports Innovation Lab
• Renata Simril, President and CEO of LA84
• Julie Uhrman, Founder and President of Angel City Football Club
• Jayma Meyer, Title IX Attorney

The founding league companions embody Athletes Unlimited, WNBA, Ladies Professional Golf Association, Premier Hockey Federation, Quattro Media, Street League Skateboarding, U.S. Ski & Snowboard, United States Golf Association, Women’s Football Alliance, Women’s National Basketball Association and World Surf League.

The Women’s Sports Network flips the script of ladies’s sports activities by amplifying in-season tales and increasing each league and athlete within the low season. Fans are inspired to observe the continuous motion on Women’s Sports Network’s social media channels together with Twitter, Instagram, and TikTok. For additional info go to: www.womenssports.com.

ABOUT FAST STUDIOS
FAST Studios (FAST) is a multi-faceted premium content material studio specializing in content material creation, advertising, distribution, and monetization of free ad-supported streaming tv channels (FAST). FAST Studios concurrently serves dozens of streaming platforms who want high quality content material channels to attract loyal audiences, model entrepreneurs who should effectively attain fragmented audiences at scale, and the rising inhabitants of streaming viewers who count on premium content material experiences. For additional info go to: www.FASTstudios.com.

ABOUT MICHELOB ULTRA
Introduced in 2002, Michelob ULTRA is the No. 2 beer within the {industry} by quantity. With simply 95 energy, 2.6 carbs and no synthetic flavors or colours, it’s a superior mild beer that celebrates the energetic, balanced life-style of its drinkers that features each health and enjoyable. Michelob ULTRA’s alternative of grains and prolonged mashing course of results in its refreshing style and fewer carbohydrates. It is brewed with the best barley malt, rice, hops, and a pure-cultured yeast pressure, all of which replicate Anheuser-Busch’s dedication to brewing high quality. Michelob ULTRA reminds you to at all times drink, and sweat, responsibly. 

ABOUT ANHEUSER-BUSCH 
At Anheuser-Busch, our objective is to create a future with extra cheers. We are at all times trying to serve up new methods to fulfill life’s moments, dream large to maneuver our {industry} ahead, and make a significant affect on the earth. We hope to construct a future that everybody can have a good time, and everybody can share. For greater than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers which have glad beer drinkers for generations. Today, we personal and function greater than 120 amenities, together with breweries, wholesaler distribution facilities, agricultural amenities and packaging vegetation, and have greater than 19,000 colleagues throughout the United States. We are residence to a number of of America’s most liked beer manufacturers, together with Budweiser, Bud Light, and Michelob ULTRA, in addition to numerous regional manufacturers that present beer drinkers with a alternative of the best-tasting craft beers within the {industry}. From accountable ingesting packages and emergency ingesting water donations to industry-leading sustainability efforts, we’re guided by our unwavering dedication to supporting the communities we name residence. For extra info, go to www.anheuser-busch.com or observe Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram. 

 Media Contact: 
Joey Bosserman
[email protected]

SOURCE Women’s Sports Network