The worldwide governing body claim the app will “unite millions of elite athletes, participants and fans with vibrant competitions and immersive viewing experiences.”

“This is a giant step for us as we start to break from traditional methodology to partner with experts in the esports community to bring together our sport, our athletes and our federations,” said World Bowling’s innovation and business development director Chris Neilson.

“Strivecloud will provide the core of our digital environment that allows us to build the platform and community along with QubicaAMF, Stack Sports, YBVR and future partners.”

StriveCloud’s co-founder and head of customer development Freek Borghgraef said the organisation would help World Bowling with its ambition to become a more integrated and digitally connected sport.

“I was staggered to find out how data-driven the world of bowling is,” said Borghgraef.

“Being able to track a broad set of statistics of almost any game of bowling played globally opens up a brave new world of possibilities to change the way the world consumes bowling. 

“And that’s exactly the ambition.”