Express News Service

KOCHI: The id of the sports activities shops within the state till two weeks in the past was the jerseys of groups like Argentina, Brazil, France, England, Portugal, Spain, and Germany that adorned their stands. In a bid to money in on the excessive demand through the World Cup, retailer house owners stockpiled massive portions of jerseys, they usually anticipated the brisk enterprise to proceed till the tip of the match. But the ‘unexpected’ ouster of among the main groups midway via the occasion got here as a extreme blow to them. Now, massive shares of unsold jerseys have piled up within the outlets, leading to enormous monetary loss.

“Unlike the previous football World Cup seasons, we witnessed a huge demand for jerseys much before the tournament began. The most sought-after jerseys were that of Argentina and Brazil. Though we expected the frenzy to last until the end of the World Cup, people began to change their minds after their favourite teams were eliminated in the quarterfinals. A large quantity of jerseys of Brazil, Portugal, Germany and Spain have piled up in the shop,” stated a employees member of a sports activities store at Broadway in Kochi.

According to the shop house owners, round 300–500 jerseys had been bought from every store within the preliminary days of the match, and this prompted them to extend the inventory. “The exit of major teams came as a shocker to us. The sales declined drastically and a large number of jerseys are lying unsold in the shop. We have suffered a huge financial loss,” stated Moidu, the proprietor of Star Sports store on Broadway.

Rajeesh, who runs ‘Changathikoottam’ store in Palakkad, stated the plans of retailer house owners had been ruined after Brazil, Spain and Portugal didn’t enter the final leg of the match. “We procured jersey for around Rs 220 from Tamil Nadu and other states, expecting huge demand. But now we are facing losses. We still hope that football lovers will buy jersey and thereby, reduce the extent of our loss,” stated Rajeesh.

Discount gross sales
Some store house owners are attempting to scale back their losses by promoting the jerseys on low cost value. “The jerseys that were sold for around Rs 250 are now on sale for jut Rs 150. If we are able to clear the stock, the loss can be reduced,” stated a sports activities store proprietor at Kadavanthra in Kochi.

<br /> KOCHI: The id of the sports activities shops within the state till two weeks in the past was the jerseys of groups like Argentina, Brazil, France, England, Portugal, Spain, and Germany that adorned their stands. In a bid to money in on the excessive demand through the World Cup, retailer house owners stockpiled massive portions of jerseys, they usually anticipated the brisk enterprise to proceed till the tip of the match. But the ‘unexpected’ ouster of among the main groups midway via the occasion got here as a extreme blow to them. Now, massive shares of unsold jerseys have piled up within the outlets, leading to enormous monetary loss.</p> <p>“Unlike the previous football World Cup seasons, we witnessed a huge demand for jerseys much before the tournament began. The most sought-after jerseys were that of Argentina and Brazil. Though we expected the frenzy to last until the end of the World Cup, people began to change their minds after their favourite teams were eliminated in the quarterfinals. A large quantity of jerseys of Brazil, Portugal, Germany and Spain have piled up in the shop,” stated a employees member of a sports activities store at Broadway in Kochi.</p> <p>According to the shop house owners, round 300–500 jerseys had been bought from every store within the preliminary days of the match, and this prompted them to extend the inventory. “The exit of major teams came as a shocker to us. The sales declined drastically and a large number of jerseys are lying unsold in the shop. We have suffered a huge financial loss,” stated Moidu, the proprietor of Star Sports store on Broadway.</p> <p>Rajeesh, who runs ‘Changathikoottam’ store in Palakkad, stated the plans of retailer house owners had been ruined after Brazil, Spain and Portugal didn’t enter the final leg of the match. “We procured jersey for around Rs 220 from Tamil Nadu and other states, expecting huge demand. But now we are facing losses. We still hope that football lovers will buy jersey and thereby, reduce the extent of our loss,” stated Rajeesh.</p> <p>Discount gross sales<br /> Some store house owners are attempting to scale back their losses by promoting the jerseys on low cost value. “The jerseys that were sold for around Rs 250 are now on sale for jut Rs 150. If we are able to clear the stock, the loss can be reduced,” stated a sports activities store proprietor at Kadavanthra in Kochi.<br />