“Looking back over the past 15 years, if we had not had Madonna at the stadium, if we had not had the Manics [Street Preachers] on New Year’s Eve, and all those wonderful things that have happened off the back of sporting success, if we had not had the [rugby] Grand Slams, and the football we now have, then Wales would have been an unhappier place, if only for that, it has been worth it,” he added.