Photo by Aric Becker/ISI Photos/Getty Images, Photo illustration by Cora Veltman

Yahoo Sports is growing its soccer content material forward of the 2026 FIFA World Cup within the United States, Mexico and Canada. 

Yahoo Sports and —the Germany-based world soccer media platform backed by high soccer golf equipment together with Real Madrid, Manchester City and FC Bayern Munich—have agreed to create a brand new hub for soccer content material.

Through the partnership, OneFootball’s information and evaluation from leagues and competitions worldwide can be delivered to Yahoo Sports’ roughly 90 million customers. The co-branded Yahoo Sports-OneFootball hub will even present soccer protection from OneFootball’s library of unique and companion content material and its 24/7 newsroom, which operates in six languages. 

“OneFootball will become our soccer destination within the U.S. across the web, mobile web and our sports app,” Yahoo Sports’ president Ryan Spoon mentioned in a video name. “We want all soccer and to build a robust experience there that is as good, if not better, than the other sports we service.” 

Yahoo Sports views soccer as a spot for strategic development, particularly with North America internet hosting a number of main soccer tournaments over the following 4 years: Copa América in 2024, the FIFA Club World Cup 2025 and the FIFA 2026 World Cup (along with Canada and Mexico).  

“We aspire to be the best place in the U.S. to deliver those relationships and traffic, and therefore, that’s a win for potential advertisers,” Spoon mentioned. “Yahoo’s really good at monetization and platform historically and currently. We do that on-site, off-site, and with tons of partners.”

Founded in 2008, OneFootball companions with greater than 200 soccer golf equipment, leagues, federations, gamers and broadcasters to carry its content material to lots of of markets worldwide. Shareholders embrace high European soccer golf equipment, together with Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.

The partnership permits the German firm, which is suggested by Moelis & Company LLC, to succeed in new audiences within the U.S. and Canada.

“Our club advisory board [is] super excited because they all want organic reach in the space,” Patrick Fischer, CEO of OneFootball, mentioned in a video name. “It is also interesting for the clubs and us as a commercial opportunity. Because football is the biggest sport on the planet and generates billions of revenues yearly, we will want to profit from it.” 

This isn’t the primary North American partnership for OneFootball. The firm agreed to a content-sharing partnership with the Confederation of North, Central America and Caribbean Association Football (CONCACAF) in 2022, together with content material created through the FIFA World Cup in Qatar. The partnership delivers content material from CONCACAF tournaments to OneFootball’s media platforms. 

Before the CONCACAF deal, the corporate raised €300 million ($325 million) in a collection D financing spherical led by Liberty City Ventures and included participation from Animoca Brands, Dapper Labs, DAH Beteiligungs GmbH, Quiet Capital, RIT Capital Partners, Senator Investment Group and Alsara Investment Group in May 2022.

The Yahoo Sports-OneFootball soccer hub will debut in the summertime, and new content material choices can be introduced later.