Zomato CEO Deepinder Goyal, on Tuesday, introduced the corporate’s new initiative ‘Pure Veg’ supply service for purchasers with vegetarian dietary preferences. As part of the undertaking, the riders have been imagined to put on inexperienced uniforms, as an alternative of their common purple ones. However, it appears the segregation when it comes to uniform did not go effectively with the folks on the web. In no time, they took social media by storm with backlash and criticism. So a lot in order that the corporate, inside 24 hours of the announcement, needed to roll again the inexperienced uniform.

Deepinder Goyal, this morning, shared an replace on the ‘pure veg fleet’, stating, “While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders – both our regular fleet and our fleet for vegetarians, will wear the colour red.” He additional went on to clarify that the fleet won’t have on-ground segregation, however will likely be clearly proven on the app that those ordering veg meals will get veg fleet for the service.

Also Read: Hyderabad Resident Finds Cockroach In Zomato-Ordered Biryani. Reddit Reacts

Why Did Zomato Roll Back Green Dress Code For ‘Pure Veg’ Fleet?

According to Deepinder Goyal’s tweet, the on-ground segregation may result in the supply companions dealing with varied points in lots of societies, “especially during any special day”. Goyal provides, “Our rider’s physical safety is of paramount importance to us”.

He additionally said that such segregation could be problematic for the purchasers as effectively, particularly for those staying on lease, “We now realize that even some of our customers could get into trouble with their landlords.”

In his put up, Deepinder Goyal went on to thank the customers for speaking out their issues, which helped the corporate perceive the “unintended consequences of this rollout.”

Also Read: Zomato Rider Delivers Food On Horseback, Internet Calls It “Peak Hyderabad” 

Read the entire put up right here:

Update on our pure veg fleet —

While we’re going to proceed to have a fleet for vegetarians, we have now determined to take away the on-ground segregation of this fleet on the bottom utilizing the color inexperienced. All our riders — each our common fleet, and our fleet for vegetarians, will…— Deepinder Goyal (@deepigoyal) March 20, 2024

About Zomato’s ‘Pure Veg Fleet’:

Earlier, the Zomato CEO introduced the corporate’s new initiative ‘Pure Veg Fleet’ for purchasers with strict veg dietary preferences. In a tweet, Deepinder Goyal said that India has the most important share of vegetarians on the earth and probably the most essential feedbacks the corporate acquired is about how these meals are cooked and dealt with. To deal with such issues, the corporate rolled out a brand new service for vegetarian clients to take pleasure in meals worry-free. He additionally knowledgeable that the function will see a phased rollout throughout India within the upcoming weeks.