Leo Burnett India was declared Digital Specialist Agency of the Year, with one Grand Prix and three gold metals.

With one gold metallic to its identify, Zee Entertainment Enterprises was named the Broadcaster of the Year on the 2023 Abby One Show Awards.

Zee’s work for Dance Karnataka Dance – S6, gained it a gold metallic. With 52 factors, it took residence a complete of 9 metals.

Leo Burnett India was declared the Digital Specialist Agency of the Year, with one Grand Prix and three gold metals. It obtained the Grand Prix for its work for Airtel. It gained gold metals for its work for Airtel in two classes, together with Oreo. With 86 whole factors, it gained 15 metals.

FCB Group India, with 4 gold metals, was introduced because the Public Relations Specialist Agency of the Year.

It obtained three gold metals for its Chatpat marketing campaign for SOS Children’s Villages India and one other gold for its work for Navneet Education. With 52 factors, it took residence a complete of eight metals.

Winning two gold metals, FCB Group India was additionally declared because the Direct Specialist Agency of the Year. It bagged the gold for its work for Unaids and SOS Children’s Villages India. With 50 factors, it took residence 10 metals.

With one gold metallic every for its work for Dove, Mindshare was declared the Technology Specialist Agency of the Year and Mobile Specialist Agency of the Year. In the expertise class, it bagged a complete of 24 factors and had a complete metallic tally of 4. In the cell class, it had 20 factors and three metals.

COG Culture gained the Design Specialist Agency of the Year. While it didn’t have a Grand Prix or gold metallic to its credit score, it gained 16 metals with 68 factors.

This 12 months, the awards obtained 81 entries within the broadcaster class, 117 within the PR class, 189 within the design class, 85 within the direct class, 64 within the expertise class, 501 within the digital class and 33 within the cell class. Altogether, it obtained 989 entries this 12 months. Last 12 months, it had obtained 757 entries. The progress in numbers has largely are available in from the digital class.

Speaking concerning the enhance in entries, Ajay Kakar, managing committee member, The Advertising Club and co-chair, The ABBYs Award governing council, mentioned, “The numbers say a story. It is not only small or big, new or old, metros or non-metros, and not only networks or stand-alones. Literally, the longtail is becoming longer.”