ZEE Entertainment reported that 221 million viewers tuned in to the Zee linear TV channels and ZEE5 to look at the second season of DP World ILT20. According to the corporate, the 34-match league recorded 46% feminine viewers, underscoring the league’s large attraction in India and serving as a testomony to its leisure worth for your entire family.

With Mumbai and Delhi emerged as pivotal markets, the matches garnered an enormous response from the mass markets, together with Uttar Pradesh, Madhya Pradesh Gujarat and Maharashtra. This once more showcased the league’s affect throughout India’s numerous panorama.

Furthermore, Season 2 of DP World ILT20 witnessed a improve in viewership from Punjab, leading to 22% improve in cumulative attain. ZEE’s technique to introduce Punjabi commentary on its social platforms performed a vital function in driving the surge in viewership and time spent.

As the cricket league’s broadcasting associate, ZEE Entertainment’s deep distribution technique ensured widespread accessibility in India and throughout the globe. The matches have been broadcasted worldwide by the channel’s intensive community of 10 extensively distributed and fashionable linear TV channels, together with &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD, alongside its main OTT platform ZEE5 and associate networks.

Transcending geographical boundaries, the DP World ILT20 Season 2 was broadcasted throughout cricketing nations worldwide – from the United Kingdom, Australia and New Zealand to Sri Lanka, Bangladesh, the Caribbean and in over 100 international locations.

It has established itself because the second most-watched T20 cricket league globally, charming a broad spectrum of viewers, together with ladies (99 million) and the youth demographic (121 million). Stadiums pulsed with power as they welcomed crowds in full capability, with passionate followers travelling from far-and-wide to immerse themselves within the thrilling environment.

Commenting on the efficiency of the league this yr, Rahul Johri, President – Business, ZEE Entertainment Enterprises Limited (ZEEL) mentioned, “DP World ILT20 Season 2 has set a brand new benchmark for franchise cricket leagues globally. We have been profitable in offering viewers with an exhilarating expertise as they passionately cheered for his or her favorite groups and gamers.

“As we celebrate the success of Season 2, we would like to extend a heartfelt gratitude to our sponsors, ECB and all stakeholders for their trust and invaluable support, which has been instrumental in making this season bigger and better. Moving forward, we will continue to push the boundaries and innovate to elevate the viewing experience and entertain cricket enthusiasts around the world,” Johri mentioned.

MI Emirates clinched the coveted trophy, triumphing over the Dubai Capitals in a nail-biting finale that drew a packed viewers on the Dubai International Stadium. From breathtaking last-over thrillers to sensational captain’s innings, every match was a testomony to the groups’ unwavering willpower and resilience.

The unpredictability of the knockout phases stored followers on the sting of their seats, with the result of the eventual champion hanging in steadiness till the final over.

ZEE Entertainment’s star-studded commentary panel for the league’s second season was led by cricketing legends akin to Virender Sehwag, Harbhajan Singh and Wasim Akram, ably supported by famend voices like Alan Wilkins and Simon Doull, Together, they skillfully introduced each second of cricket motion to life, providing followers an unparalleled cricket expertise with charming insights.

Interestingly, the thrill surrounding DP World ILT20 Season 2 started even earlier than the season commenced, as ZEE Entertainment rolled out a charming advert marketing campaign that includes star cricketer David Warner and model ambassador Harbhajan Singh.

This marketing campaign successfully fuelled the anticipation for the league’s second season. Additionally, the mid-season collaboration with the rap group 7 Bantai’Z for a catchy cricket anthem celebrating the league’s international success performed a vital function in participating the audiences additional. This fusion of sports activities and music not solely resonated with followers worldwide but in addition generated large pleasure across the league.

The franchise-style match, comprising six groups and 34 matches, was performed throughout the UAE. The league’s six franchise groups featured Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global).

Some of the world’s most outstanding cricket stars participated within the Season 2, together with David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Trent Boult, Chris Woakes and Martin Guptill.

Source: BARC : 2+; INDIA U+R (INCLUDING TV+OOH, LIVE+PPL) + DIGITAL