[ad_1]
Zee Entertainment on Tuesday announced the launch of Zee Plex, the company’s cinema to home (C2H) service that will allow subscribers to access new movie releases on television and digital platforms.
The C2H service will be available in India starting October 2. Zee did not disclose the pricing details and the slate of movies it will acquire. However, Shariq Patel, CEO, Zee Studios, said the company has received great interest from producers and is gearing up to release a strong slate of blockbusters across languages.
“While we all love to catch the latest movies at the nearest theatres, we sensed the need for a solution like Zee Plex, which gives the consumers flexibility and convenience, to catch their favourite films in the comfort of their homes, along with friends and family,” Patel said.
According to Zee’s FY20 annual report, its network of TV channels reach 350 million consumers on a daily basis. The company said Zee5 registered 39.7 million monthly active users in June.
Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.
BrandWagon is now on Telegram. Click here to join our channel and stay updated with the latest brand news and updates.
[ad_2]
Source link