Zee Entertainment has launched a new initiative called ‘Zee Plex’. Zee Plex is a cinema2home pay-per-view service which is going to be launched on October 2.

The service, which will be available on all platforms including Dish TV, Tata Sky, and Zee5, will allow subscribers to watch new movies at an ‘attractive’ price point. However, the details on pricing and slate of movies are yet to be known.

CNBC-TV18’s Nimesh Shah gets more details and its impact on the stock