Organizes Maximum Number of Online Live Quizzes Across The Country in a Year Mumbai, 6th October 2021: Zee Entertainment’s Mind Wars, India’s biggest knowledge platform for school students today bagged another milestone with India Book of Records, the curator and custodian of India records, recognizing and certifying Mind Wars online live quizzing initiative as the largest ever conducted across the country in a calendar year. With the lockdown restrictions initiated in March 2020 and schools across the country shutting their doors, use and understanding of technology spiralled to dizzying heights to counter this effect. The team at Mind Wars used this opportunity to start conducting live quizzes across all its social media platforms which became very popular in a short period of time. Receiving the certification, Mr Umesh Kr Bansal, Executive Vice President, Zee Entertainment Enterprises Limited said, “We at Mind Wars are elated to be recognized and felicitated by the India Book of Records. This certification is a huge acknowledgement of the vast initiative performed and managed by every member and support agency of Mind Wars. Our teams have received tremendous feedback from parents and teachers, who have used the platform for providing kids with knowledge-based alternatives and helping them, use their time productively, in keeping with Mind War’s motto to ‘Make India Smarter’.” While handing the certification, Mr Biswadeep Roy Chowdury, Official Adjudicator, India Book of Records said, “We at India Book of Records are constantly looking to feature and recognize unique initiatives across the country. With schools shut since the lockdown restrictions this online initiative by the Mind Wars team has really stood out and is a testament to how social media can play a huge role through positive usage for the upbringing of a child.” In its 15th year of publication, the India Book of Records has been published consistently over these years. It is honoured to have an illustrious team of Chief Editors from record books of seven nations (Vietnam, Malaysia, USA, Nepal, Indonesia, Bangladesh, and Thailand) as its board members. With an experienced team of 50 adjudicators; the India Book of Records ensures that the record-setter reach their goal and achieve the record following all the rules set as per the ‘International Protocol for New Records (IPNR)’ guidelines. Its editorial team of 45 members works tirelessly to verify, process, and authenticate each achievement; in an unbiased manner to select the deserving record. The brainchild of Zee Entertainment Enterprises Ltd. (ZEEL), Mind Wars today has more than 1.8 million subscribers with its reach of over 20 million students across the country making it the largest and a first-of-its-kind knowledge acceleration programme in India.

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