Zee5 Global, the OTT platform which has emerged because the chief in South Asian content material in USA and different components of the world, has introduced India to the world with its new Add-ons function. In a star studded occasion in Mumbai on Tuesday, the platform introduced a strategic transfer to combination a number of South Asian streaming platforms inside the ZEE5 Global platform with the launch of Add-ons within the US. ZEE5 Global Add-ons will supply subscribers within the US a single-window to entry their favourite South Asian leisure platforms on the ZEE5 Global platform itself, with Add-ons pricing ranging from simply $1.49 onwards.

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ZEE5 Global Add-ons was unveiled by Amit Goenka, President, Digital Businesses and Platforms and Archana Anand, Chief Business Officer, ZEE5 Global on the occasion.  

“The launch of Add-ons on ZEE5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market,” stated Archana Anand, “Add-ons will bring the best of South Asian content from multiple streaming platforms within ZEE5 Global for the diaspora in the US and soon globally, and at the best possible value.”

So subscribers will ideally should solely pay for one streaming app and get to observe regional content material from varied different apps underneath one roof. 

ZEE5 Global Add-ons at present affords content material throughout languages from streaming platforms like Simply South (all South Indian languages), Oho Gujarati (Gujarati), Chaupal (Punjabi, Bhojpuri, Haryanvi), NammaFlix (Kannada), EPIC ON (Hindi) and iStream (Malayalam) with at the least six extra being onboarded. 

As a primary for ZEE5 Global, Gujarati content material shall be accessible on the platform to thrill the large Gujarati-speaking diaspora within the US. ZEE5 Global Add-ons companion titles will additional add to the platform’s big catalogue of over 250,000 hours of films, TV exhibits, and originals throughout languages.

Amit Goenka, President – Digital Businesses & Platforms, ZEE Entertainment Enterprises Ltd. stated, “As digital entertainment consumption and delivery models evolve in the global landscape, addressing the growing consumer demand for engaging content and a seamless, personalized experience that combines accessibility and affordability is the need of the hour. With the launch of our aggregator platform ZEE5 Add-ons, we aim to unite the entertainment ecosystem for the discerning viewer to build a robust monetization opportunity for multiple players in the global markets. We are pleased to have on board some of the most renowned names offering South Asian content to the diaspora audience, and we look forward to building a healthy partnership by enhancing capabilities in the realm of content creation and distribution by establishing ZEE5 Global Add-ons as the single destination for all South Asian content.”

Strategic transfer to increase consumer base

In addition to Add-ons, ZEE5 Global additionally will launch the most important client giveback program. Titled because the Great ZEE5 GiveAway, for its US shoppers over the following few weeks, it is going to encourage customers to win with each buy of ZEE5 or any Add-On pack. All new or current subscribers will stand to win assured presents and sweepstakes starting from reward playing cards to all-expenses-paid journeys to locations like Hawaii, Las Vegas, and extra.

Not simply that the referral program additionally lets customers in India earn cash with each reference for the app. A novel India-to-US Referral Program can even be rolled out shortly. Subscribers in India will be capable of share their distinctive referral hyperlink with pals or household within the US and earn Rs.500 for every profitable referral. The better part: no capping on the variety of referrals, so there isn’t any higher restrict to how a lot one can get.

The mega occasion additionally noticed an insightful panel dialogue on the rising affect of South Asian content material on the worldwide stage. Titled as Coming of Age of South Asian Entertainment: The Time is Now, the panel dialogue, moderated by famous journalist and movie critic Anupama Chopra, featured actor Manoj Bajpayee, Guneet Monga, Vishal Bhardwaj, Pratik Gandhi, and Archana Anand from ZEE5 Global. The panellists mentioned a spread of subjects across the topic overlaying how South Asian content material is lastly taking centre stage, their very own views concerning the South Asian diaspora viewers, how storytelling has advanced and whether or not crossing over was a private aspiration for them.