Zoya, the beautiful diamond boutique from the House of Tata, in the present day offered a brand new model movie to launch its new autograph assortment – My Embrace, that powerfully depicts the model’s philosophy of discovering innate pleasure in being your most genuine self. Featuring Sonam Kapoor-Ahuja, the marketing campaign evocatively brings to life, the Zoya girl’s bliss in embracing each side of her distinctive journey by means of life. The movie accompanies the launch of Zoya’s new autograph assortment ‘My Embrace’ – a signature identifier of the posh atelier, that continues its custom of redefining the way in which positive jewelry is skilled by means of significant items of wearable artwork.

“At Zoya we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. Our new film journeys to the very soul of Zoya, a word which means ‘alive’. Through this campaign we hope to inspire women to powerfully embrace who they are,” says Amanpreet Ahluwalia, Business Head, Zoya. “The narrative showcases our autograph collection ‘My Embrace’, a talismanic symbol of self-acceptance, created around the belief that you feel truly alive only when you embrace who you are and are comfortable in your own skin.” Featuring 26 trademarked designs; smooth bangles, bracelets, pendants, excessive gloss rings and earring hoops the gathering is straightforward in design but vital in its craftsmanship making it the last word collector’s piece. MY EMBRACE is a Zoya Design Innovation trademarked as a distinguished formed bangle that includes a singular pear-shaped diamond in a outstanding setting. The emotional inspiration of a self-embrace is translated with wealthy sculptural dynamism right into a steady circulate and a harmonious integration of elements in a marvel of engineering.

The movie options Sonam Kapoor-Ahuja blissfully breaking into dance whereas having fun with a favorite tune to delighting within the creativity of her cooking to having fun with moments of reflection in nature or whereas studying a guide, the message of celebrating being your self is offered by means of a montage of mundane moments introduced alive by her love for herself.

Says Ajay Ram, Creative Partner & Founding Team Member at Spring Marketing Capital, “The credit for this collection goes to the mastery of the Zoya jewellery design team. The element of the embrace has been crafted into a most elegant form factor. Our attempt was to recreate the design philosophy in an effortless narrative. Collaborating with Sonam Kapoor allowed us to explore her vibe amidst spaces she finds most joy in, setting the right tone for the collection to come alive.” The marketing campaign shall be promoted on out of doors, social media, print, digital, OOH and tv and theatres.

Zoya’s ‘My Embrace’ interprets the thought of celebrating your self, simply as you’re, right into a deeply symbolic product that’s designed to make your daily significant. For extra please go to: www.zoya.in About Zoya Zoya, the beautiful diamond boutique from the House of Tata, is a luxurious model of positive jewelry, famend for its skilled craftsmanship and distinguished design. Redefining the way in which jewelry is skilled in India, Zoya now enters its fourteenth 12 months of operations creating significant items of wearable artwork product created solely with the discerning, aesthetically astute girl as its muse. Zoya’s eight boutiques in Hyderabad, Bengaluru, Ahmedabad, Mumbai and Delhi and Zoya galleries in Mumbai, Ahmedabad, Kolkata, Chennai, Chandigarh showcase luxurious in its most undiluted type. Zoya’s personalised service focuses on offering an unmatched shopping for expertise of heat luxurious for its unique merchandise. Zoya now extends its service by means of video-assisted jewelry advisory and residential trials.

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