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So finally the wait is over. The official broadcasters of the Indian Premier League, Star Sports has released the promotional campaign for the 13th edition of the league (IPL 2020).
The campaign for IPL 2020 has been named ‘Ek Saath Wali baat’ and captures the spirit of the nation which is trying to make a comeback after the Covid-19 pandemic.
India ka Dil laganey – Subko ek sath laaney – ahir se aa raha hai IPL 2020. The campaign as per information available has been conceptualized by in-house team of Star Sports.
Earlier before the IPL 2020 got postponed in the month of March due to Covid-19, Star Sports had launched Khel Bolega TVC for the 13th edition. Khel Bolega indicated that the coming season will clearly end the response to all the chatter (#BolBakar ) surrounding IPL when the player performances will speak for themselves — with the hashtag #KhelBolega, translated in English as “The Game will do the Talking”.
Contrary to that, the new campaign by Star ‘Ek Saath Wali baat’ captures the current mood of the nation which is by the day fighting repercussion of Covid-19 pandemic.
The film will be released in multiple languages such as Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali across TV and digital and is the beginning of an integrated marketing communications campaign to the season.
The 13th edition of the Dream11 IPL 2020 is beginning on September 19th in UAE.
The league will be broadcasted in multiple languages such as Hindi, Tamil, Kannada, Malayalam, Telugu, Bengali apart from English and #SelectDugout.
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