Home Entertainment “A joke of a company”: YG Entertainment receives criticism following their National Audition Tour announcement per week after BABYMONSTER’s debut

“A joke of a company”: YG Entertainment receives criticism following their National Audition Tour announcement per week after BABYMONSTER’s debut

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“A joke of a company”: YG Entertainment receives criticism following their National Audition Tour announcement per week after BABYMONSTER’s debut

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On Monday, December 5, YG Entertainment introduced their National Audition Tour that can kickstart from January 13 onwards, and this information induced fairly a stir on the web. The announcement was criticized for 2 main issues. One was that the company talked about that they have been aiming to seek for the subsequent BLACKPINK and BIGBANG with the auditions, and the second was that the announcement was made only a week after their new lady group BABYMONSTER’s debut.

Netizens criticized the company for its replicative methodologies because it aimed to recreate its beforehand profitable bands as a substitute of being artistic and exploring new aesthetics with its upcoming Ok-pop teams. Additionally, on condition that YG Entertainment was already promoting for its future artists, followers could not assist however assume that YG had already given up on BABYMONSTER.


Netizens are divided as YG Entertainment declares their National Audition Tour proper after BABYMONSTER’s debut

On November 27, the much-awaited Ok-pop lady group BABYMONSTER’s debut was rolled out, thrilling many followers since their pre-debut content material left many deeply impressed. However, many netizens mentioned that the group’s debut monitor failed to fulfill the folks’s expectations. BABYMONSTER is a seven-member lady group; nonetheless, one of many already-announced members, Ahyeon, did not debut together with the opposite six members within the music, BATTER UP. Fans additionally complained that the monitor sounded much like songs put forth by their earlier artists and didn’t be recent.

As netizens continued to argue over whether or not BABYMONSTER’s debut was profitable or not, they have been instantly angered by YG Entertainment’s current audition tour announcement. Many could not help but speculate that the company was already considering of backup plans to make up for BABYMONSTER’s alleged unsuccessful debut.

Netizens additionally known as out YG for his or her lack of give attention to the newly debuted Ok-pop lady group. Given that new teams require a lot consideration and promotion, many put forth that the audition tour would give the company much less area and time to give attention to the group.

In addition to YG Entertainment’s audition announcement that may have an effect on BABYMONSTER’s debut, netizens have been additionally angered by their advertising and marketing technique. Since the National Audition Tour marketed itself in a way that aimed to search out the next BLACKPINK and BIGBANG, folks have been displeased with the company’s lack of exploration.

Many argued that the company is allegedly determined to recreate their earlier hit Ok-pop teams and is unwilling to create one thing new. Moreover, on condition that the Ok-pop fandom’s musical expectations have additionally modified and developed, netizens put forth that YG Entertainment must cease replicating their earlier teams and give attention to creating new teams to suit the market higher.

Fans additionally used the above argument to level out the rationale behind BABYMONSTER’s alleged unsuccessful debut. Though the members showcased their spectacular abilities and abilities, followers believed that YG Entertainment’s replicative methodologies and failure to acknowledge the group’s true aesthetic resulted within the delicate reactions BATTER acquired from Ok-pop followers.


While some argued that an audition announcement is a yearly occasion that the company organizes, followers nonetheless known as out the unhealthy timing and the company’s improper administration schedule. Due to the conflict of the audition announcement with BABYMONSTER’s debut, many imagine that it stands disrespectfully in direction of the group and would possibly have an effect on the viewers’s perspective on them.

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