The Anti-Defamation League is launching a brand new offshoot in Hollywood, the Media & Entertainment Institute, to assist battle stereotypes of Jews in motion pictures and tv which will gasoline rising antisemitism.

The middle needs interact instantly with trade leaders “to improve societal perceptions of Jewish people and understanding of antisemitism,” the group stated immediately.

“At a time of rising antisemitism, we must take a hard look at how Jews are portrayed on screen and in culture more broadly,” stated ADL CEO Jonathan Greenblatt.“We know that many Americans only learn about Jews and Judaism through the media, and many say they have encountered antisemitic comments or tropes from movies, TV and pop culture.”

The enterprise can be formally introduced tonight at a dinner on the Academy Museum of Motion Pictures in LA.

“The entertainment industry was once known as a safe harbor for Jews. That is no longer true. There’s been an alarming rise in antisemitism within our professional ranks, industry organizations and in our art forms,” stated Modi Wiczyk, co-founder & CEO of MRC and a member of ADL’s Entertainment Leadership Council.

“There’s never been a more pressing need for ADL’s Media & Entertainment Institute to step into this void and to engage directly with industry leaders on these issues. I stand ready to support them in any way I can.”

Housed inside ADL and primarily based in Los Angeles, the group needs to interact instantly with trade leaders “to improve societal perceptions of Jewish people and understanding of antisemitism” and “advocate for content that illustrates the full diversity of Jewish life and the nuanced characters that Jews embody, to offer a well-rounded portrayal of Jewish culture, religion and history.” It will publish analysis, set up finest practices and develop partnerships with different advocacy organizations, the primary being Common Sense Media.

The ADL was recently threated with a lawsuit by Elon Musk after it noted attacks against it on X, previously Twitter, by “antisemites, white supremacists, conspiracy theorists and other trolls.” It stated the onslaught adopted “our participation in the 60th Anniversary of the March on Washington, where ADL proudly marched shoulder-to-shoulder with African-American leaders and those from other minority communities. It also follows a meeting with the leadership of X, formerly known as Twitter, that clearly upset these hateful groups.”

Musk early final week accused the ADL of miserable X’s promoting income. He claimed early final week, with out presenting proof, that advert gross sales have been down 60% “primarily due to pressure on advertisers by @ADL”. He stated the group “has been trying to kill this platform by falsely accusing it & me of being anti-Semitic.”

On Friday, an X weblog submit described “its ongoing commitment to combat antisemitism” on the platform.

The ADL responded: “The words are good but, ultimately, actions speak louder than words. ADL will continue our work of monitoring both hateful actors on the platform and X’s enforcement of its own policies, just as we do with other major social media platforms. We will credit them if we see that they get it right and we will reserve the right to hold them accountable if they get it wrong. As we have said repeatedly, we remain committed to doing what we can to help X be a healthier and safer platform for all of its users.”