NEW DELHI: Tata-backed Air India unveiled its new emblem, branding and airplane livery on Thursday as a part of a multi-million greenback transformation of the previous state-run service.

The new look re-imagines the enduring Indian window form, traditionally utilized by Air India, right into a gold window body that turns into central to the brand new model design system. It symbolises a ‘Window of Possibilities’, in keeping with a launch by the airline.

New emblem image, color scheme
Air India’s new emblem image ‘The Vista’ is impressed by the height of the gold window body, signifying limitless potentialities, progressiveness, and the airline’s daring, assured outlook for the longer term, it stated in a launch.
The airline stated the brand new plane livery and design includes a palette of deep pink, aubergine, and gold highlights in addition to a chakra-inspired sample.
“It also boasts a striking new custom-made ‘Air India Sans’ font, marrying confidence with warmth to position Air India as premium, inclusive, and accessible,” the discharge stated.
The new model id has been designed in partnership with the model transformation firm FutureBrand.
Travellers will start to see the brand new emblem all through their journey beginning December 2023, when the airline’s first A350 enters the fleet within the new livery, in keeping with the airline.
Tata Group took management of loss-making Air India in January 2022.
‘New emblem represents limitless potentialities’
According to Tata Sons chairman N Chandrasekaran the brand new emblem represents limitless potentialities, progressiveness and confidence.
“Today is an important milestone, because the new Air India, the vision we have for the airline is also in the backdrop of a new resurgent India, where the aspirations of everyone are limitless,” Chandrasekaran stated.
He added that one of the best of synthetic intelligence and machine studying can be deployed at Air India and asserted that the airline is not only one other enterprise for the group.
“There is a lot of hard work needed but the path is clear for the airline,” stated Chandrasekaran.
Campbell Wilson, Air India CEO & MD, stated: “Our transformative new brand reflects an ambition to make Air India a world-class airline serving guests from around the globe, and that represents a new India proudly on the global stage.”
“The new Air India is bold, confident, and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service,” he added.