Giant theater chain AMC Entertainment has promoted Ellen Copaken to SVP Marketing, efficient instantly. She was additionally appointed to take a seat on the corporate’s administration government committee.

Copaken joined AMC in February of as VP, Growth Strategy, and led the exhibitor’s AMC Perfectly Popcorn launch in additional than 2,600 Walmart shops (and Walmart.com) ), delivering “sales results that well exceeded company expectations,” the corporate stated in its announcement immediately. She beforehand held prime advertising roles at massive manufacturers together with Frito-Lay, PepsiCo and Hostess.

CEO Adam Aron continuously touts the popcorn initiative, together with on a convention name this week, when he additionally confirmed that AMC is planning to launch branded sweet at its theaters.

Copaken will retain her present duties for AMC’s retail popcorn enterprise, along with her new advertising duties.

She succeeds Eliot Hamlisch, who AMC stated had been commuting throughout the nation to AMC’s Leawood, Kansas headquarters from his residence in northern New Jersey. For private causes, Hamlisch was unable to relocate completely.

“Ellen Copaken has truly distinguished herself as she grabbed the reins of our desire to launch AMC Perfectly Popcorn to the home market. In the year and a half that she has been with us, her talent, skill, and affable nature have been obvious to all who have interacted with her. I could not be more excited to be working with her as she now also assumes the leadership of our Marketing efforts,” stated CEO Adam Aron.

AMC’s grocery popcorn initiative will transfer to the Marketing division and proceed to be overseen by Copaken and her popcorn workforce.

The function of Mark Pearson, SVP & chief technique officer, to whom Copaken beforehand reported, is unchanged and he’ll proceed to steer AMC’s strategic and revolutionary progress alternatives reporting on to Aron.

AMC’s exterior communications, led by Ryan Noonan, VP, company communications & public relations, will now additionally report on to Aron.

AMC’s inside communications efforts will transfer to HR, led by Carla Chavarria.