CXOToday has engaged in an unique interview with Mr. Upendran Nandakumar, Founder of Ayatiworks 

How is Ayatiworks totally different from different digital advertising businesses?

The USP of the corporate is to merge inventive & digital collectively. They are experience in and have their very own in-house influencers who make modern & inventive content material.

The firm strives to supply shoppers with a digital gateway, which encompasses facilitating buyer consultations in promotional campaigns, enabling on-line transactions by way of eCommerce or activation campaigns, establishing platforms for tech giants in leisure and finance, managing enterprise-level networks, and optimizing efficiency.

Describe Ayati works as a Digitech.

Ayatiworks is a boutique digital expertise firm that helps you make an impactful digital presence within the digital advertising ecosystem via insightful planning and strategizing.

Ayatiworks performs a significant function as an in-house staff, now we have developed our personal product in which you’ll create your e-commerce in 24 hours. We are additionally upgrading with edutech in which there’s our personal aggregator product. We are additionally growing our personal aggregator product. We have our personal internet improvement staff, our in-house manufacturing staff with inventive & dynamic creators, now we have our personal content material writers with inventive writings. And you’ll be able to say it as a digital PR.

How do you describe the expansion of Digital Marketing in India on this Genz period.

When we see the expansion of digital advertising in India, it’s going to increase. All the celebrities are indulging into digital platforms for his or her character. Gen Z ranges up the influencer advertising and tunes it right into a income mannequin. We can even say Genz is the sport changer on this digital time frame.

Why does a model select you?

This is a boutique company that assists organizations in establishing an environment friendly digital footprint within the digital advertising ecosystem via in-depth strategic planning and execution. Based on a value-delivering method, the company strives to innovate and provide a myriad of 360 diploma digital advertising providers to clients throughout varied sectors.

In the current digitally pushed world, a number of advertising concepts have advanced your entire course of how advertising is completed reminiscent of influencer advertising. To meet the burgeoning demand and want for influencer advertising, the company has additionally constructed an in-house staff of celebrities and influencers. In addition, it has constructed a powerful staff of 25 professionals cut up into – Web improvement, Content staff – for inventive and artwork / Graphics, Social media staff, Digital advertising staff, Client servicing and UI/UX staff.

What is the rationale behind Ayatiworks? What does the model identify say?

Ayati is a sanskrit phrase. Ayati means Dignity, Royal, prosper, Deliver when all of it comes collectively as the identical Ayati works for you.