It consists of the Dubai Marathon, Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants, and Abu Dhabi Knight Riders as hydration companions.

Bisleri has lately launched within the UAE throughout retail chains, basic commerce shops, eating places, and cafes. In the previous yr, it collaborated with some sporting occasions and franchises in India as hydration companions.

Using the same technique in UAE, Bisleri has solid tie-ups with worldwide marathons on the earth, “Dubai Marathon” and ILT20 sports activities franchisees, together with Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants, and Abu Dhabi Knight Riders.

Commenting on the affiliation, Tushar Malhotra, head of promoting, Bisleri International, mentioned, “This is in continuation of the strong sports activities advertising program we’ve got inbuilt India. This train has helped in strengthening the connection between Bisleri, hydration, and sports activities as we endeavour to advertise a match and more healthy life-style for our customers.”

As the official hydration companion, it’ll play a task to make sure the gamers and followers keep hydrated all through the occasions. The affiliation can be additional amplified with on-ground branding presence, visibility, client experiences and digital content material with companion groups to carry the affiliation and fan-fare alive.