Of the applied sciences believed to have an effect on the press and communications, specialists consider that AI and blockchain would be the most influential. 

The two applied sciences may be utilized in managing a digital newsroom, organizing information manufacturing, and distributing press and communications merchandise.

Dang Minh Tuan, chair of the Vietnam Blockchain Association and head of CMC Research Institute, mentioned blockchain performs a vital position in digital transformation as a result of there will likely be no extra dossiers, paperwork and papers, however there will likely be solely knowledge. By that point, dangers will flip up: knowledge could also be misplaced, managed or amended. In this case, blockchain will assist make sure the reliability of knowledge.

Tuan advised utilizing merchandise of blockchain expertise corresponding to NFT, sensible contract and Web 3 within the operations of editorial places of work.

Blockchain can be utilized to confirm the integrity of press content material and reassure that articles received’t be adjusted after they’re printed. This helps companions and readers believe within the accuracy and reliability of knowledge content material.

The expertise may even assist defend mental property rights by recording details about authors, dates of creation, and dates of publication because of data on the blockchain. 

Thanks to this, digital editorial places of work can defend journalists’ rights, stop copyright infringement and disputes associated to knowledge in articles and knowledge possession rights.

Blockchain will also be used to arrange a mechanism which is secure and clear with the intention to management promoting transactions. The expertise permits associated events corresponding to enterprise officers of newspapers, advertising companions, and editorial places of work to maintain an in depth watch and confirm transactions, thus making certain transparency and stopping breaches in promoting actions.

Smart contracts can be utilized to handle the method of enhancing and censoring articles routinely, and recording and authenticating steps in the course of the enhancing course of, making certain accuracy and transparency.

Instead of gathering charges from readers by messages, press companies can promote a kind of digital ticket below the type of NFT. One simply must have an NFT to entry high-end content material with out having to conduct the charge cost operation.

In the final two years, NFT has been extensively utilized in digital belongings. Tuan mentioned newspapers can flip their articles into NFTs, which turns each article right into a digital asset which is transferable and salable.

“Press agencies can build up a collection of digital assets which are articles under the form of NFT. These must be valuable articles, and the readers who love the stories can spend money to own the digital version of the article,” he defined.

Van Anh