Build-A-Bear Continues to Drive its Digital Transformation and Evolution of its Business Model

ST. LOUIS, Jan. 9, 2023 /PRNewswire/ — Build-A-Bear Workshop, Inc. (NYSE: BBW) at this time introduced the hiring of Dara Meath within the position of Senior Vice President, Chief Technology Officer.  Ms. Meath may even be a member of Build-A-Bear’s Senior Leadership Committee reflecting the Company’s continued dedication to its digital transformation and expanded technical capabilities. 

Ms. Meath brings greater than 20 years of expertise in varied technologic management roles to Build-A-Bear Workshop.  Most just lately, she was the Divisional Chief Information Officer, Leader of Data, Digital and E-Commerce at Conair LLC, the place she offered strategic course and tactical execution steerage for world Information Technology (IT) operations in addition to strategic planning of IT techniques and course of redesign meant to ship customer-centric, cost-efficient enterprise options.  Ms. Meath has in depth expertise in main IT transformations that help total enterprise methods, delivering progressive applied sciences to drive progress and implementing core enterprise techniques.  Prior to Conair LLC, she was the Vice President of Information Technology at The Camuto Group, LLC. Ms. Meath, who will report back to the Chief Financial Officer, will lead Build-A-Bear’s know-how staff and work intently with key companions to help the Company’s initiatives underlying its ongoing digital transformation. 

Voin Todorovic, Build-A-Bear Workshop Chief Financial Officer commented, “This hiring demonstrates our continued focus to advance our digital capabilities which have been a fundamental part of our business success contributing to record-setting profitability in 2021 and thus far in 2022. Dara has an impressive background and leadership qualities that we believe can help us achieve the next level of technological capabilities required to achieve our future strategic objectives, drive seamless guest experiences in channels where they choose to interact, and deliver sustained profitable growth for our company.”

About Build-A-Bear®:

Build-A-Bear is a multi-generational world model targeted on its mission to “add a little more heart to life” interesting to a wide selection of shopper teams who benefit from the private expression in making their very own “furry friends” to rejoice and commemorate life moments. Nearly 500 interactive brick-and-mortar retail places operated by way of quite a lot of codecs present visitors of all ages a hands-on entertaining expertise, which regularly fosters an enduring and emotional model connection. The firm additionally affords participating e-commerce/digital buying experiences on www.buildabear.com together with its on-line “Bear-Builder” in addition to the brand new “Bear Builder 3D Workshop”. In addition, extending its model energy past retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is devoted to creating participating content material for youths and adults that fulfills the corporate’s mission, whereas the corporate additionally affords merchandise at wholesale and in non-plush shopper classes through licensing agreements with main producers. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted complete income of $411.5 million in fiscal 2021. For extra info, go to the Investor Relations part of buildabear.com.

SOURCE Build-A-Bear Workshop