BENGALURU — Consumer electronics startup Nothing is banking on the novel design of its smartphone and the software program within the product to assist it acquire a foothold in India, the world’s No. 2 marketplace for the gadgets, a senior official on the Alphabet-backed firm instructed Nikkei Asia.

With a clear again panel over LED strips that gentle as much as sign incoming calls, notifications and charging standing, the U.Okay.-based firm’s cellphone was a stark distinction to the droves of extra mundane fashions on the market all over the world when it launched in July.