Lifeforce, a personalised healthcare platform primarily based on a telehealth mannequin, accomplished a $12 million Series A funding spherical co-led by M13 and Peterson Ventures. 

Ridgeline Ventures, Rosecliff Ventures and Seaside Ventures additionally participated within the spherical.   

WHAT THEY DO

The firm, cofounded by motivational speaker Tony Robbins and backed by skilled tennis participant Serena Williams, affords its members a personalised well being platform primarily based on a telehealth mannequin. 

Members endure in-home diagnostic blood assessments carried out each three months by phlebotomists. Biomarkers related to bodily, psychological, cognitive and sexual efficiency are analyzed. Via a telehealth session with a clinician, members talk about the check outcomes and obtain suggestions on way of life changes and complement suggestions. 

Dr. Mark Hyman, the pinnacle of technique and innovation of the Cleveland Clinic Center for Functional Medicine, and Dr. Fatima Cody Stanford, weight problems medication bodily scientist at Harvard Medical School, additionally again Lifeforce.

The California-based firm will use the funds to speed up progress, advance information instruments and develop its choices.

“Lifeforce is poised to have a transformative impact, not just redefining the health optimization category but the very way we think about what’s possible as we age,” Courtney Reum, Lifeforce board chairman and cofounder at M13, stated in an announcement. “Demand for personalized, proactive healthcare is growing exponentially and the team’s collective expertise in health, technology, and business uniquely positions Lifeforce to meet this demand.” 

MARKET SNAPSHOT

Serena Williams has backed different digital well being startups, together with digital and in-office healthcare supplier Juno Medical, which raised $12 million in Series A funding in December. The spherical was co-led by the tennis star’s Serena Ventures.=

Juno Medical is a healthcare service supplier that provides on-site appointments with physicians at their two New York-based brick-and-mortar services and digital companies for sufferers in New York and Georgia. 

The firm affords particular person and household care, wellness, specialty care, and on-site labs and imaging companies. 

Williams additionally backed Tonal, an AI-powered exercise-machine service, which M13 additionally invested in.