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McAfee Corp, a world main in on-line safety, has introduced its AI-powered Deepfake Audio Detection know-how, referred to as Project Mockingbird, on the Consumer Electronics Show. This new, proprietary know-how has been developed to assist defend customers in opposition to the surging risk of cybercriminals using fabricated, AI-generated audio to hold out scams that rob individuals of cash and private data, allow cyberbullying, and manipulate the general public picture of outstanding figures.
Increasingly subtle and accessible Generative AI instruments have made it simpler for cybercriminals to create extremely convincing scams, corresponding to utilizing voice cloning to impersonate a member of the family in misery, asking for cash. Others, typically referred to as “cheapfakes,” could contain manipulating genuine movies, like newscasts or movie star interviews, by splicing in faux audio to alter the phrases popping out of somebody’s mouth; this makes it seem {that a} trusted or identified determine has mentioned one thing totally different than what was initially mentioned.
McAfee’s Project Mockingbird know-how makes use of a mix of AI-powered contextual, behavioral, and categorical detection fashions to establish whether or not the audio in a video is probably going AI-generated. With a claimed 90% accuracy fee at the moment, it will probably detect and defend in opposition to AI content material that has been created for malicious “cheapfakes” or deepfakes.
“With McAfee’s latest AI detection capabilities, we will provide customers a tool that operates at more than 90% accuracy to help people understand their digital world and assess the likelihood of content being different than it seems,” mentioned Steve Grobman, Chief Technology Officer, McAfee. “So, much like a weather forecast indicating a 70% chance of rain helps you plan your day, our technology equips you with insights to make educated decisions about whether content is what it appears to be.”
“The use cases for this AI detection technology are far-ranging and will prove invaluable to consumers amidst a rise in AI-generated scams and disinformation. With McAfee’s deepfake audio detection capabilities, we’ll be putting the power of knowing what is real or fake directly into the hands of consumers. We’ll help consumers avoid ‘cheapfake’ scams where a cloned celebrity is claiming a new limited-time giveaway, and also make sure consumers know instantaneously when watching a video about a presidential candidate, whether it’s real or AI-generated for malicious purposes. This takes protection in the age of AI to a whole new level. We aim to give users the clarity and confidence to navigate the nuances in our new AI-driven world, to protect their online privacy and identity, and well-being,” continued Grobman.
Why the title Project Mockingbird
Mockingbirds are a bunch of birds primarily identified for mimicking or “mocking” the songs of different birds. While there’s no confirmed motive as to why Mockingbirds mock, one idea behind the habits is that feminine birds could desire males who sing extra songs, so the males mock to trick them. Similarly, cybercriminals leverage Generative AI to “mock” or clone the voices of celebrities, influencers and even family members as a way to defraud customers.
Increasingly subtle and accessible Generative AI instruments have made it simpler for cybercriminals to create extremely convincing scams, corresponding to utilizing voice cloning to impersonate a member of the family in misery, asking for cash. Others, typically referred to as “cheapfakes,” could contain manipulating genuine movies, like newscasts or movie star interviews, by splicing in faux audio to alter the phrases popping out of somebody’s mouth; this makes it seem {that a} trusted or identified determine has mentioned one thing totally different than what was initially mentioned.
McAfee’s Project Mockingbird know-how makes use of a mix of AI-powered contextual, behavioral, and categorical detection fashions to establish whether or not the audio in a video is probably going AI-generated. With a claimed 90% accuracy fee at the moment, it will probably detect and defend in opposition to AI content material that has been created for malicious “cheapfakes” or deepfakes.
“With McAfee’s latest AI detection capabilities, we will provide customers a tool that operates at more than 90% accuracy to help people understand their digital world and assess the likelihood of content being different than it seems,” mentioned Steve Grobman, Chief Technology Officer, McAfee. “So, much like a weather forecast indicating a 70% chance of rain helps you plan your day, our technology equips you with insights to make educated decisions about whether content is what it appears to be.”
“The use cases for this AI detection technology are far-ranging and will prove invaluable to consumers amidst a rise in AI-generated scams and disinformation. With McAfee’s deepfake audio detection capabilities, we’ll be putting the power of knowing what is real or fake directly into the hands of consumers. We’ll help consumers avoid ‘cheapfake’ scams where a cloned celebrity is claiming a new limited-time giveaway, and also make sure consumers know instantaneously when watching a video about a presidential candidate, whether it’s real or AI-generated for malicious purposes. This takes protection in the age of AI to a whole new level. We aim to give users the clarity and confidence to navigate the nuances in our new AI-driven world, to protect their online privacy and identity, and well-being,” continued Grobman.
Why the title Project Mockingbird
Mockingbirds are a bunch of birds primarily identified for mimicking or “mocking” the songs of different birds. While there’s no confirmed motive as to why Mockingbirds mock, one idea behind the habits is that feminine birds could desire males who sing extra songs, so the males mock to trick them. Similarly, cybercriminals leverage Generative AI to “mock” or clone the voices of celebrities, influencers and even family members as a way to defraud customers.
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