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A behind-the-scenes video launched by Sky Sports seems to have by chance leaked Chelsea’s new shirt sponsor.
- Sponsor leaked in Sky Sports video
- Shirt reads ‘Infinite Athlete’
- Club nearing £40m deal
WHAT HAPPENED? A Twitter person alerted fans to a moment in the video when the brand name ‘Infinite Athlete’ can be seen on the front of Noni Madueke’s shirt. The brief glimpse of the model — a US tech big rumoured to be nearing a £40 million ($51m) sponsorship take care of the Blues — throughout an trade with Raheem Sterling instructed that this was a mistake quite than a deliberate transfer, with each different shirt pictured within the video that includes a clean house the place the shirt sponsor would usually be.
THE BIGGER PICTURE: Throughout pre-season, Chelsea’s gamers have worn a jersey with no shirt sponsor, because the membership have continued working to strike up a significant deal behind the scenes. It’s reported that Infinite Athlete are on the verge of completing a sponsorship arrangement, however the contracts weren’t sorted in time for the beginning of the season. Sky Sports’ new video means that it is solely a matter of time till an official announcement is made.
IN A PHOTO:
WHAT NEXT FOR CHELSEA? In the headline fixture of the opening weekend, Chelsea host Liverpool at Stamford Bridge, kicking off at 4.30pm on Sunday. Shirt sponsors would be the least of the gamers’ worries, as Mauricio Pochettino’s new-look Chelsea facet look to kick off the 2023-24 season in type.
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