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Chloe holds an immersive Paris Fashion Week show

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Chloe holds an immersive Paris Fashion Week show

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PARIS (AP) — Chloe took over the esplanade of the Palais de Tokyo on Thursday for an immersive runway show that used huge plasma screens to broadcast the collection live as the models wove in between guests. Like Milan before it, Paris is undertaking an unusual fashion season for spring-summer 2021. For its nine-day duration, the calendar is flitting between some 16 in-person, ready-to-wear runway collections, with masked guests, celebrities and editors in seated rows, around 20 in-person presentations, and several dozen completely digital shows streamed online with promotional videos.

Some guests clutched designer umbrellas in the light drizzle, but the sun came out for Chloe as the collection began. It could have been a metaphor for the bright and breezy show from hip designer Natacha Ramsay-Levi that was delivered in a soft summer palette.

For spring-summer, she continued in her signature boho designs teeming with gold earrings, pendants, bracelets and strappy leather sandal-boots. Hazy floral patterns added an extra softness to an already soft-looking, unstructured white gown with loose straps and scooped neck. “Relaxed,” it seemed, was the mot du jour.

There was an ethnic, quasi-Balkan vibe to some of the soft geometric shapes in square shirt pockets. Also Cleopatra-style eyeliner and flashes of gold jewelry. But there was one substantial draw-back. Although the display was intended to be immersive, it fell victim to its own ambition: The high-tech plasma screen images made the design details difficult to see, and many guests were seated so that they could only see the sometimes distant backs of models.

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