It has been a long wait since Indian cricketers were seen live in action on the field. Now that the 2020 Indian Premier League is all set to commence from September 19, CNBC-TV18’s Mangalam Maloo sizes up the Indian sports market and the potential growth opportunities in this special segment called Consumption Corner.

Globally, sports is nearly a $500 billion industry and the US and Europe account for over half of the world’s sporting playground. However, according to research, the future belongs to India and the Middle East. Over the past five years, the Indian sports market has been growing three times faster than the global sports market, albeit on a low base. As of today, the Indian market is a $2-2.5 billion market.

Watch the video for more.