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The Indian fantasy sports activities trade has grown by leaps and bounds in the previous couple of years. The fantasy sport trade was valued at Rs 34,000 crore in 2022 with an consumer base of about 13 crore, as per a current report titled, ‘Fantasy Sports:Creating a virtuous cycle of sports development’ by audit agency, Deloitte. Cashing in on to this development, cricketer Deepak Chahar has launched its personal fantasy recreation platform, TFG (Trade Fantasy Game). Chahar’s spouse Jaya Chahar will function the CEO of JCDC Sports Pvt Ltd., mother or father firm of TFG. “We aim to reach one million users by FY24 and introduce two new marketing campaigns over the next two quarters to increase reach and engagement leading to larger user acquisitions,”Jaya Chahar advised BrandWagon Online.
Additionally, it plans so as to add different sports activities like kabaddi, soccer, badminton sooner or later. Meanwhile, Deepak Chahar, who can even play the function of the model ambassador, added he’ll look to attach and have interaction together with his fan base of over 5 million customers throughout platforms.
As for the format, the duo claimed customers won’t solely be rewarded on the premise of their expertise but in addition on the premise of loyalty and their frequent participation. “Both player performance and user participation will play a significant role in increasing the user’s digital collectibles. The game will engage users with features like wildcards, fantasy clashes, trading of cards, venue statistics, and others, which will enrich their journey on the platform towards absolute rewards and ownership of player cards with a long-term vision to be the most engaging and entertaining platform for all sports viewers in India”, added D Chahar.
The firm which rolled out its companies at the moment declare to be aiming at about 4 lakh downloads put up the launch at the moment. Of the entire fund infused, which the duo refused to reveal, 20% of the advertising funds is being invested on influencer advertising. It additional plans to rope in influencers, content material creators, vloggers and cricketers for promoting and advertising.
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