Courtesy of FOX

Fox Entertainment has tapped Diana Ruiz as Executive Vice President, Experiences and Design.

She will lead Fox’s world occasions staff and work cross-functionally throughout leisure, sports activities, information, streaming and advert gross sales. Her areas of focus will embody the event and execution of promoting, publicity, gross sales, hospitality and company occasions and experiences. Ruiz will report back to Fox Entertainment and Fox Sports Chief Financial Officer, Jeff Acosta.  

“With more than 20 years in the global events arena, Diana possesses considerable, proven creativity, discipline and operational excellence,” mentioned Acosta. “Her unique skill set will be invaluable as FOX leverages differentiated, measurable impact-driven events and experiences to continue expanding its leadership position within the worldwide media and content creation landscape.”

Ruiz was beforehand Global Head of Strategic Events at Amazon Ads, the place she constructed the division’s world occasions technique and staff, working throughout dozens of trade and owned occasions yearly. Before Amazon, Ruiz was Google’s Executive Producer, Events & Experiences. She additionally held occasions management positions at The Village Voice, Pandora Media and Prometheus Global Media, the place she led occasions for the Clio Awards, Adweek, Billboard and The Hollywood Reporter.

“Bringing my passion for conceiving and delivering unforgettable brand experiences to one of the world’s most recognizable names in media is both an honor and thrilling challenge,” mentioned Diana. “Celebrating FOX’s bold, original brand of storytelling through physical, real-world moments is the opportunity of a lifetime, and I look forward to generating awareness and excitement for the tremendous creativity and innovation coming from every corner of the company.”