In this Wednesday, Nov. 13, 2019, file photograph, a Disney emblem types a part of a menu for the Disney Plus film and leisure streaming service on a pc display screen in Walpole, Mass.

Steven Senne/AP

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Steven Senne/AP

In this Wednesday, Nov. 13, 2019, file photograph, a Disney emblem types a part of a menu for the Disney Plus film and leisure streaming service on a pc display screen in Walpole, Mass.

Steven Senne/AP

Disney+ is rolling out a brand new plan with advertisements in a couple of weeks, whereas climbing its costs for ad-free content material, the company announced.

The ad-supported plan, which will likely be referred to as Disney+ Basic, will likely be $7.99 a month, whereas Disney+ Premium will likely be ad-free. The streaming service doesn’t at the moment have advertisements on its programming, so present customers who wish to maintain that characteristic will go from paying $7.99 a month to $10.99 a month.

The new pricing mannequin goes into impact Dec. 8.

The resolution follows an identical strategy from Netflix, which started providing advertisements earlier this month.

The Walt Disney Co. introduced in August that Disney+ added 14.4 million subscribers within the quarter ending June 30, whereas Netflix lost subscribers for the primary time in a decade throughout the first quarter of this 12 months.