Non-scripted tv producer Asylum Entertainment Group has added Ben Bitonti and Eric Hoberman to its govt staff. Bitonti joins as chief artistic officer, whereas Hoberman will function exec VP of programming and improvement. Both will report back to president Jodi Flynn.

“Both Ben and Eric offer a wealth of knowledge paired with the critical instincts and strong creative skills that are necessary to grow our business and thrive in this competitive industry,” stated Steve Michaels, CEO of Asylum.

This marks a return to Asylum for Bitonti, who beforehand served as VP of improvement, engaged on initiatives like Bravo’s “Cyrus vs. Cyrus: Design and Conquer” and “To Rome for Love,” in addition to “Origins: The Journey of Humankind” for National Geographic and “In Ice Cold Blood” for Oxygen. In his time away from Asylum, Bitonti served as chief artistic officer and head of unscripted content material for Game1 Entertainment and has additionally held roles at 101 Studios and STX Entertainment.

Hoberman beforehand served as head of improvement at Religion of Sports, a manufacturing firm based by Tom Brady, Gotham Chopra and Michael Strahan. Before that, Hoberman was senior VP of improvement at ITV America, the place he labored on titles like Netflix’s “The Longest Third Date” and TLC’s “Taken at Birth.”

These two hires come on the heels of Endeavor’s 2023 funding in Asylum, together with Asylum’s first-look deal with Comandante Productions (led by Rage Against the Machine’s Tom Morello). Asylum’s present banner consists of Content Group, Texas Crew Productions, Big City TV, Breaklight Pictures and Audity, now included in Endeavor’s non-scripted content division.