Eric Church

Eric Church and longtime supervisor John Peets have partnered to type Solid Entertainment.

The new endeavor centralizes all issues Church, whereas additionally doubling down on infrastructure behind investments in his skilled footprint, together with his new SiriusXM Channel, Outsiders Radio; his Lower Broadway venue, bar and restaurant, Chief’s; in-house merchandise operation; and his fan membership, the Church Choir.

Pictured (L-R, prime row): Shane Allen, Brandon Schneeberger, and Hayley Harris; (L-R, backside row): Kimsey Kerr, Marshall Alexander, and Matt Wheeler

Marshall Alexander will tackle the position of President, additionally serving as Church’s consultant for Chief’s. Brandon Schneeberger will oversee day-to-day administration for Church.

Meanwhile, business vets Shane Allen and Kimsey Kerr have been tapped to launch and run Outsiders Radio, which formally launched on Nov. 4. Bryan Chisholm joins the group to steer Digital Marketing, and Hayley Harris has been appointed to handle Church’s fan membership. Matt Wheeler will proceed to supervise Chief Merchandise.

“I’m incredibly proud of the path we’ve taken to get to this point in all our careers and to have experienced so much of it together,” Church shares. “As our business continues to expand in different areas, it was important to me to establish a team of people that is focused on this growth. None of us got into music for the business of it, yet it’s part of how we are our most creative selves: through finding those other avenues for connection. It’s humbling to be in a position where such incredibly talented people want to focus on the future together.”

Peets provides, “I am very proud to take our professional relationship to the next level. We have been working creatively together since 2004, and Solid Entertainment represents a fresh look and a continued commitment to all that we have built. I look forward to adding to this foundation with an eye towards all that is to come with the ongoing expansion of Eric’s empire.”