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sports Entertainment Group said Thursday it has entered into a multi-year partnership with Twin River Worldwide Holdings to launch online sports betting in New Jersey.

The partnership will lead to the launch of Esports Entertainment Group’s proprietary mobile sports betting product in the state of New Jersey, pending Twin River obtaining the necessary regulatory approvals to complete its acquisition of Bally’s Atlantic City Hotel & Casino in Atlantic City. Upon the acquisition, Twin River acquires the right to three online sports betting skins in New Jersey, leading to the creation of this partnership.

“We are excited to partner with Twin River as we bring mobile sports betting to the New Jersey market,” said Grant Johnson, CEO of Esports Entertainment Group. “When we completed our IPO on Nasdaq earlier this year, it was with the intention of expanding our operations in the US. With this partnership, we’re delivering on that goal.”

George Papanier, President and CEO of Twin River Worldwide Holdings, commented: “Esports Entertainment will be a great addition to our growing partnerships with Sportsbook leaders around the world, as we currently operate sportsbooks in Rhode Island, Colorado, Delaware and Mississippi. Bringing this new, unique offering to the AC market with a prominent gaming partner is one of the many exciting changes we have in store for Atlantic City in the months to come.”