India is house to over 300 fantasy sports activities platforms (FSPs) and 18 crore customers up to now, as per a not too long ago launched report by Deloitte and the Federation of Indian Fantasy Sports (FIFS). The trade which clocked income price Rs 6,800 crore in FY22, is anticipated to clock a 123% enhance in income to Rs 1,5170 crore.

To be certain the addition of groups and a rise within the variety of matches to a complete 74 has not solely result in an uptick within the variety of contestants, income too has shot up. “With more franchises and teams we have seen an uptick of more than 100% on all the parameters such as the number of contest joined and revenue. Our fantasy portfolio has shown a very strong traction with this year’s IPL,” mentioned Ankit Anand, enterprise head, Fantasy Dangal, mentioned.

While income is only one aspect of the aspect, engagement too has surged by way of the roof. “To put things in perspective, our platform in 2022 managed a concurrency of seven million, and this year, we hit a record user concurrency of 10.56 million during the opening match itself –with almost a 50% increase since the last year. We have crossed a user base of 180 million and executed over 308 Requests Per Minute. Our user-first approach drives us to deliver world-class experiences that have revolutionised our format of fantasy sports, and our robust technology and product stack has helped achieve this,” Amit Sharma, CTO, Dream Sports, mentioned.

Moreover, as a way to achieve a lot traction, on-line gaming companies have added the flavour of metaverse. “We are a different fantasy gaming platform where users can also trade player cards they have with other users to optimise their squads for fantasy tournaments, we have seen a lot of engagement from users during live matches, unlike traditional fantasy sports. Given the nature of our game, users engage on the marketplace during live matches to buy or sell players depending upon their performance during that match,” mentioned Nitesh Jain, co-founder, Striker. MPL-backed Striker claims to have clocked roughly 30% larger engagement numbers from the identical set of customers.

Interestingly, the members’ affinity to cricketers akin to Virat Kohli, Rohit Sharma and MS Dhoni resulted in a surge within the matches of Royal Challengers Bangalore, Mumbai Indians, Chennai Super Kings, amongst others. In reality, the newest FICCI-EY studies states that the usage of model ambassadors akin to MS Dhoni for WinZO, Shah Rukh Khan for Ace23, Hrithik Roshan for Games 24×7, Virat Kohli for MPL additionally contributed to extend in consciousness and trial. “The IPL game that witnessed the highest volume of players was the match between Royal Challengers Bangalore and Rajasthan Royals, which took place on 14th May 2023. This particular match generated exceptional financial returns for our platform,” mentioned Rohit Bansal, CEO, Super4. The platform claims to have clocked a development of 75,000 new customers in its person base.

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