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The Pop-Tarts mascot is lowered right into a toaster following the 2023 Pop-Tarts Bowl between the Kansas State Wildcats and the NC State Wolfpack at Camping World Stadium on Thursday in Orlando, Fla.
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Julio Aguilar/Getty Images
The Pop-Tarts mascot is lowered right into a toaster following the 2023 Pop-Tarts Bowl between the Kansas State Wildcats and the NC State Wolfpack at Camping World Stadium on Thursday in Orlando, Fla.
Julio Aguilar/Getty Images
The first edible mascot in sports activities historical past was revealed on the Pop-Tarts Bowl in Orlando, Fla., and the web is having a field day.
Kansas State beat NC State, 28-19, after which the successful staff devoured the enormous pastry that emerged from an much more large toaster in what was a intelligent advertising and marketing transfer.
The Pop-Tart holding up an indication that claims “Dreams really do come true” as it’s lowered right into a toaster to be cooked alive is the darkest factor I’ve ever seen https://t.co/ujJyD8i1Ml
— Derek Faraci (@WH_Woolhat) December 29, 2023
The successful trophy included slots on the high of a silver soccer to carry two precise Pop-Tarts.
Fans took to X, previously generally known as Twitter, to precise their fascination, together with many memes.
“Campaigns that earn both coverage and conversation have a disproportionate business impact,” says Heidi Ray, senior director of name advertising and marketing at Pop-Tarts (Kellanova) in an e-mail to NPR. “We have been blown away by the reaction and engagement, which we are still analyzing. But, at this point, we are looking at success that rivals a major Super Bowl moment.”
There is not any manner the great individuals over at Pop-Tarts aren’t getting their cash’s price for sponsoring this bowl recreation. I haven’t had a Pop-Tart since faculty and now I need them. Talk of the city tonight. https://t.co/dls6GZSzoy
— Ari Wasserman (@AriWasserman) December 29, 2023
The Pop-Tarts Bowl was initially referred to as the Blockbuster Bowl and first occurred in 1990 in Miami, in a recreation that introduced out greater than 74,000 followers. Today, it is performed at Camping World Stadium in Orlando, and is operated by Florida Citrus Sports, a nonprofit group that manages occasions within the area.
RIP to my expensive good friend and mentor, the @PopTartsBowl Mascot.
I discover solace in understanding that—in being eaten—you achieved your most valuable aim.
This loss is bitter and candy, sugary and tart. Just such as you 💔😫
🙏 Leviticus 26:29 🙏
— Stanford Tree 🌲 (@DaStanfordTree) December 29, 2023
The recreation has had several different sponsors all through the years, Pop-Tarts being the newest one after signing a multi-year settlement with Florida Citrus Sports.
For the previous three seasons, the sport was generally known as the Cheez-It Bowl, throughout which buckets of Cheez-Its have been dumped on the heads of successful coaches.
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