Freebird Music Entertainment (FME) is the brand new entrant to the Pakistani music market, with a give attention to creating an artist-friendly and business-oriented music ecosystem in Pakistan. Launched in 2022, FME gives companies to Pakistani musicians regarding music and video manufacturing, catalogue distribution, artist branding, promotion, knowledge analytics, authorized, and monetary administration assist. A subsidiary of FME, Freebird Records, carefully collaborates with rising skills, offering funding fashions and nurturing them throughout all the worth chain.

Freebird has additionally established Pakistan’s first music incubator in Islamabad, generally known as “The Nest,” outfitted with world-class audio and video recording services. With a rising workforce of music consultants and music professionals, Freebird has created a big impression within the trade, attracting a various pool of Pakistani artist to enroll on Freebird’s digital music present known as “Small Stage Big Sounds”. Notable names embrace Young Stunners, Aima Baig, Sahir Bhagga, Shiraz Uppal, Goher Mumtaz, Bayaan, Danny Zee, Shamoon Ismail, Karakoram, Shuja Haider.

We had the chance to interview Yahya Farid Khwaja, the CEO of Freebird Music Entertainment, a lawyer by career with experience in leisure and media. In the previous, he has offered advisory companies to media homes, world music and leisure firms, and firms in Pakistan. Having attained such huge expertise, he based Freebird Music in 2022, and inside only one yr, the corporate has change into a noteworthy participant within the music trade.

Images: What was the thought behind forming a music firm in Pakistan contemplating that music enterprise is extraordinarily advanced and daunting?

Pakistan has a wealthy historical past in relation to music. Despite a scarcity of infrastructure and little assist from the federal government, Pakistan has produced world stars and music hits. From Nusrat Fateh Ali Khan and Abida Perveen to Ali Sethi’s “Pasoori,” Pakistani singers and songwriters have all the time discovered a particular place within the hearts of music lovers worldwide. However, the most important problem to Pakistan’s music trade has all the time been the dearth of devoted music firms.

EMI was energetic prior to now, with all main Pakistani artists recording and publishing their music by EMI. The final memorable endeavour one can recall is Fire Records. While a few firms have sponsored music reveals for branding and advertising functions, the Pakistani music trade has nonetheless not been capable of set up itself independently. Freebird Music was born with a imaginative and prescient to fill this void and supply a devoted platform for artists in a rustic the place music has traditionally thrived regardless of restricted infrastructure and governmental assist.

Images: Can you make clear the distinctive facets of Freebird Music that set it other than different gamers within the trade?

We are on a mission to deal with the longstanding gaps within the Pakistani music trade. Freebird Music was conceived with a imaginative and prescient to create an artist-friendly and business-oriented ecosystem for music in Pakistan. Our major differentiation lies in our complete strategy to supporting artists all through their complete journey. We don’t simply give attention to music manufacturing; we provide a holistic set of companies together with catalogue distribution, artist branding, promotion, knowledge analytics, authorized and monetary administration assist. We additionally put money into artist catalogue constructing, providing them album offers and producing their music movies. We have a superb in-house video manufacturing division with a particular give attention to creating stylish, trendy and vibrant units.

Images: It’s nice to see such complete assist for artists. Can you share some success tales or milestones that Freebird Music has achieved in its comparatively brief journey?

In only one yr, Freebird Music has made vital strides within the trade. We’ve generated fairly a buzz, and we’re proud to have a few of Pakistan’s most gifted artists on board. Our give attention to empowering artists and offering them with the instruments and assist they should thrive has resulted in profitable collaborations and high-quality music productions. The response from each the artists and the viewers has been overwhelmingly constructive.

Moreover, Freebird Music has additionally invested in varied different music-related firms of Pakistan. It has invested in Rearts, which is a well known music distribution platform in Pakistan. Freebird Music has additionally invested in Shakarsounds (Private) Limited which in early 2023 organised the “Nautanki Tour 2023” of Hasan Raheem, through which main Gen-Z artists of Pakistan carried out and was extensively acclaimed for introducing audio-visual expertise in reside live shows in Pakistan.

Images: You talked about your background as a lawyer specialising in leisure and media. How has your authorized experience performed a job in shaping Freebird Music’s strategy to the music trade?

My authorized background has been instrumental in shaping Freebird Music’s strategy. It has enabled us to navigate the advanced panorama of music rights, contracts, and trade rules successfully. We imagine in upholding the authorized rights of artists and guaranteeing they obtain their justifiable share of the income generated from their work. Our authorized and monetary administration assist is geared in direction of making the music trade in Pakistan extra clear and equitable.

Images: Looking forward, what are the long run plans and aspirations for Freebird Music Entertainment?

Our imaginative and prescient for Freebird Music is to proceed to revolutionise the Pakistani music trade. We purpose to be the catalyst for change, making a vibrant and sustainable ecosystem that empowers artists and delights music lovers. In the close to future, we plan to broaden our attain and convey extra gifted artists underneath the Freebird Music umbrella. We are additionally actively exploring alternatives for worldwide collaborations and partnerships.

This content material is a paid commercial by Freebird Music Entertainment and isn’t related to or reflective of the views of Images and Dawn.com or its editorial workers.