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The tech big is contemplating numerous choices, together with integrating AI-driven search functionalities into its present premium subscription providers.
Alphabet’s Google is exploring the potential for introducing premium options on its AI-powered search engine, as reported by the Financial Times, citing sources acquainted with the matter.
The tech big is contemplating numerous choices, together with integrating AI-driven search functionalities into its present premium subscription providers. These providers already grant entry to the Gemini AI assistant in platforms like Gmail and Docs.
While this potential transfer prompted Alphabet’s shares to dip about 1% in prolonged buying and selling, it might signify Google’s first enterprise into inserting a few of its core merchandise behind a paywall. This strategic shift goals to strengthen Google’s place within the quickly evolving AI panorama.
Despite the introduction of premium options, Google’s conventional search engine will stay freed from cost. Subscribers will nonetheless encounter advertisements alongside search outcomes, making certain continuity in income era.
In response to inquiries, Google clarified its stance, stating, “We’re not working on or considering an ad-free search experience. As we’ve done many times before, we’ll continue to build new premium capabilities and services to enhance our subscription offerings across Google.”
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