The partnership will entail managing athletes and main sports activities leagues in cricket, soccer, badminton, kabaddi, tennis, and others.

Havas Play, the sports activities, leisure, and content material company of Havas Media Network India, has entered a strategic partnership with the sports activities advertising and marketing firm, Gameplan Sports, which can convey collectively the experience and capabilities of each businesses.

The partnership will entail managing athletes and main sports activities leagues in cricket, soccer, badminton, kabaddi, tennis, desk tennis, golf, marathons, chess, and others. It will even embody sports activities occasions like tournaments, competitions, exhibitions, matches, shows, and extra. The alliance will even embody sports activities media companies like media consulting, technique, execution, sponsorship, and creating Ips within the area of Content and Entertainment.

We’re enthusiastic about this new enterprise, Rana Barua, Group CEO of Havas India, mentioned. At Havas India, we all the time put our shoppers first and tailor our ecosystem to empower them. Earlier this yr, Havas launched a brand new international company referred to as Havas Play. It unites sports activities, content material, tradition, and leisure experience underneath one company. In India, the booming sports activities sector is turning into more and more essential for manufacturers and entrepreneurs, nevertheless it’s nonetheless fairly underneath leveraged. Havas Play, together with Gameplan, will assist manufacturers discover the huge potential of this untapped market. This makes us a formidable participant in creating distinctive and impactful alternatives for manufacturers and companies.

Jeet Banerjee, director of Gameplan Sports, and R Venkatsubramanian, president of investments at Havas Media India and MD of Havas Play, will collaborate to assemble and construct this strategic alliance and collectively pursue this new enterprise.

Mohit Joshi, CEO of Havas Media Network India, mentioned that the Indian sports activities sector is presently doing properly with extra curiosity and funding, leading to double-digit progress and a bigger sports activities funds this fiscal yr. He mentioned there are numerous alternatives for manufacturers and entrepreneurs that they’ll discover with Havas Play and Gameplan coming collectively. This alliance will even make it simpler for his or her shoppers to get tailor-made enterprise options via sports activities properties and distinctive Ips.

Jeet Banerjee, director, Gameplan Sports, mentioned, “Gameplan is one of the oldest sports marketing companies in the country. We turn 25 this year and have left our footprint across several verticals in the sports industry. Our legacy spans across numerous sectors within the sports industry, catalysing innovations that have since become industry standards, from revolutionary 3D signage to transforming chess into a riveting spectator experience. Beyond sports, we’ve ventured into literature, cinema, and the arts over the past decade, notably shaping the cultural landscape with the Kolkata Literary Meet, a cornerstone event on India’s cultural calendar. We take pride in our agility, innovation, and boundless imagination. In collaboration with Havas Play, we embark on an exciting journey, leveraging their extensive activities and cross-market exposure. Together, we aim to elevate our existing intellectual properties and forge powerful new ventures in sports and beyond.”