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How Touchscreen Technology Helps Restaurants Increase Profitability While Meeting Growing Customer Expections |

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How Touchscreen Technology Helps Restaurants Increase Profitability While Meeting Growing Customer Expections |

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Self-service kiosks allow automated, constant upselling, which, in accordance with Kiosk Marketplace, can enhance revenues by 12%-22%.


By Tyler Wells, ISV & Strategic Accounts Partner Manager, Americas, MicroTouch -1.13.2024

The restaurant business has quickly advanced, and legacy expertise is now not ample to satisfy at present’s shopper expectations and help environment friendly and worthwhile restaurant operations. However, trendy touchscreen options put innovation and digital transformation inside attain of extra eating places to maintain up with business developments.

Touchscreen expertise permits companies to implement the next:

Self-Service

The labor scarcity continues to create challenges for the restaurant business. The National Restaurant Association studies that 80% of restaurants struggle to fill open positions. The self-service development that accelerated within the first few years of the last decade because of the COVID-19 pandemic is now serving to cowl duties that short-staffed operations merely don’t have the time to do. Self-service expertise permits friends to position their very own orders and make funds, giving managers the flexibility to reallocate labor to extra advanced duties.

Restaurants additionally profit from larger order accuracy; prospects select precisely what they need right down to the modifiers and sides. And when buyer order precisely what they like, eating places additionally see decreased waste. Furthermore, self-service kiosks allow automated, constant upselling, which, in accordance with Kiosk Marketplace, can enhance revenues by 12%-22%.

Touchscreens are probably the most user-friendly interface for a self-service system, permitting prospects to browse menus, choose objects, and full transactions with only a few faucets on the display screen.

Back-of-House Automation

Restaurant developments for 2024 embody larger automation in meals prep areas. While some eating places are taking automation to the acute, exploring the worth of robotics to arrange orders, others concentrate on automation to help the kitchen employees. A kitchen show system (KDS) permits eating places to interchange paper chits with digital orders on a display screen. This expertise eliminates misplaced orders, confusion, and problem prioritizing meals prep. The KDS can present every prep station what they should do in the best order, so all the pieces is prepared on time, rising buyer satisfaction.

While KDS isn’t a brand new idea for restaurateurs, notably in fast service eating places (QSRs), many are discovering some great benefits of touchscreen methods. A touchscreen eliminates the necessity for a bump bar to maneuver an order within the system. Instead, employees can transfer the merchandise straight on the display screen. Additionally, the kitchen doesn’t want to seek out room for the bump bar below the show, saving invaluable house.

Streamlined Online Order Pickup

Restaurants that thought the spike in on-line ordering in the course of the pandemic would lower afterward are discovering that it’s turn out to be a everlasting a part of their prospects’ routines. As a outcome, they should institute efficient methods to handle this restaurant development. With the employees already multitasking, it’s tough to ask them additionally to cowl the pickup counter, notably when that entails holding monitor of third-party supply personnel along with prospects arriving to retrieve their orders.

A touchscreen system permits prospects or supply drivers to test in, inform employees they’re ready, and presumably even get instructions to the refrigerated or warming unit, the place they will enter a code to select up their orders with out employees intervention.

Online Experiences in Brick-and-Mortar Locations

Consumers interacting with eating places on-line extra usually up to now few years are demanding extra once they arrive at a bodily location. They need conveniences, akin to accessing previous orders and loyalty accounts and utilizing cell wallets to pay.

The proper restaurant administration system will permit companies to hyper-personalize buyer experiences and provides friends entry to all the data they should improve their eating experiences. Touchscreens assist streamline workflows for restaurant employees and supply pace and comfort for patrons connecting with that information.

Choose the Right Interface for the Job

Prevalent restaurant developments, each operational and consumer-driven, require that companies implement expertise to handle new processes efficiently. It’s important to offer customers with an intuitive interface, i.e., a display screen with projected capacitive (PCAP) contact expertise that delivers the identical experiences as most shopper units. That ease of use will permit folks to seamlessly work together with the expertise underpinning new processes and assist the restaurant business transfer ahead with its digital transformation.

Tyler Wells  is the ISV & Strategic Accounts Partner Manager, Americas, for MicroTouch. Since becoming a member of the corporate in July 2021, his focus has been on creating gross sales and implementing the US distribution technique. He brings over 14 years of expertise within the built-for-purpose pc {hardware} and sports activities leisure business. Prior to becoming a member of MicroTouch, Tyler served because the Global Distribution Sales Manager and Manager of Business Development at Mimo Monitors, Marketing and Business marketing consultant for DYT Solutions, and Inside Ticket Sales for Red Bull. Tyler has a level in Marketing Management from the University of Wyoming.

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